Principal Product Manager

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize customer engagement, we enable over a million businesses to keep their users engaged and up to date by delivering billions of messages daily.

1 in 5 new apps launches using OneSignal! And we support companies in 140 countries! Our customers range from startups and small businesses just getting off the ground to established companies such as Zynga, USA Today, Bitcoin.com, Eventbrite, Tribune, and many more.

We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

About The Team

Our product team helps build the future of how apps engage their users. We work side-by-side with OneSignal’s engineering team to define APIs, white-board product ideas, and create visual prototypes with our experienced design team. We live and breathe data -- leveraging data to validate our hypotheses and the impact of our work.

What You'll Do

• Own and drive strategy for a major product pillar or platform capability that spans multiple teams
• Define and execute OneSignal's AI product strategy, identifying opportunities where AI/ML can create step-function improvements in customer engagement outcomes
• Own the roadmap for AI-powered features and capabilities, balancing near-term customer value with long-term platform differentiation
• Partner with Engineering and Data Science teams to evaluate AI/ML approaches, define success metrics for AI features, and ensure responsible AI practices
• Establish product vision and strategy for your domain, translating company goals into actionable product initiatives
• Mentor and guide other PMs on the team, elevating product craft and strategic thinking across the organization
• Partner with Engineering and Design leadership to shape technical architecture and product decisions with significant long-term impact
• Drive key business metrics and understand the P&L impact of your product decisions
• Represent Product externally - at conferences, with key enterprise customers, and in partnership discussions
• Leverage AI tools (LLMs, AI design tools, code generation) to rapidly prototype and validate product concepts, dramatically compressing ideation-to-validation cycles
• Lead field enablement initiatives and work closely with GTM teams to drive product-led growth and expansion
  
  

What You'll Bring

• 10 years of product management experience, with at least 3 years operating at Principal/Staff level or equivalent scope
• Experience defining AI product strategy and translating AI/ML capabilities into customer-facing value propositions
• Proven track record of defining and executing multi-year product strategies that drive significant business impact
• Deep expertise in at least one domain relevant to OneSignal (customer engagement platforms, marketing automation, messaging infrastructure, or developer platforms)
• Advanced technical fluency - ability to engage in architectural discussions, make complex technical tradeoffs, and guide API design decisions
• Strong executive presence and ability to influence senior leadership and cross-functional partners
• Demonstrated experience mentoring other PMs and elevating product practice across an organization
• Expert at using data to inform strategy - advanced SQL skills and ability to design measurement frameworks
• Experience managing products at significant scale (millions of users, billions of events)
• Track record of building 0-1 products or driving major platform transformations
• Strong business acumen with experience in B2B SaaS economics, including understanding of CAC, LTV, and unit economics
  
  

The New York and California base salary for this full time position is between $200,000 to $240,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.

Qualities We Look For

• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning
  
  

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.

OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.