What are the responsibilities and job description for the Regional EMEA Digital Marketing Manager (Lagos) position at ONErpm?
About ONErpm:
Founded in 2010, ONErpm business model revolves around artist discovery and development and offers three levels of service to meet the needs of creators at any stage of their career. As a global music solutions company with 45 offices and studios in 35 countries, ONErpm encompasses distribution, label solutions, content production, publishing, and an innovative marketing group that includes in-house advertising and influencer agencies. ONErpm currently has approximately 600 colleagues across the world, with significant presence in Brazil, the U.S, South America and other markets.
About The Role
The EMEA Regional Digital Marketing Manager (GL5) is responsible for leading regional digital strategy and execution, driving audience growth, artist visibility, and commercial performance through innovative strategic partnerships, and data-driven marketing initiatives.
The digital team operates across six core pillars: Digital Partnerships, Creative Strategy, Content, Community, Resourcing, and Best Practices.
The regional Digital Hub Lead reports to the CMO and the Marketing Director.
Key Responsibilities:
Oversees digital marketing execution for ONErpm across Africa and Europe, and drives decisions on the allocation of the Digital marketing budget and team resources to maximize impact.
Lead full service integration and delegation of regional digital team and resources ; this will include training, and professional growth of the regional team, ensuring high retention and performance. The hub lead will direct the team towards business goals, set and communicate individual and team priorities that support organizational goals.
Implements the workflows, tools, and reporting structures that the entire digital team utilizes
Focus on digital priority artist projects
Owns relationships with high-level platform partners and new media partners
Distills data into actionable insights for the wider team, identifying macro-trends in video and music consumption
Qualifications
Minimum 5 years of experience in a marketing role development within the music, entertainment, or media industry.
Expertise in digital platforms including Meta, Google, TikTok, YouTube, and major DSPs.
Proven experience leading and managing multi-regional marketing teams.
Demonstrated success developing and executing large-scale digital marketing campaigns with measurable results.
Deep understanding of music marketing, streaming ecosystems, audience growth strategies, and fan engagement.
Experience managing cross-functional projects and collaborating with artists, managers, labels, agencies, and platform partners.
Strong analytical skills with experience interpreting campaign performance data, KPIs, and ROI metrics.
Experience overseeing budgets, forecasting, and campaign optimization across multiple markets.
Knowledge of influencer marketing, social media trends, and emerging digital platforms.
Excellent communication, leadership, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Experience with CRM, audience data collection, and fan acquisition strategies including email, SMS, and retargeting.
People Management experience
Ability to work effectively across diverse cultures, teams, and international markets.
Strong strategic thinking and problem-solving abilities with a results-driven mindset.