Program Manager Direct Mail Campaign Execution

Who we are:

At BrightWay (www.meetbrightway.com) we’re living our mission to improve the financial well-being of hard-working Americans. Our goal is to transform the way our customers think about and use credit cards, rewarding good behavior in ways that truly add value, while providing experiences that empower and engage, even if that means challenging industry norms. Operating as a startup and owned by OneMain Financial, one of the largest and most successful personal finance companies in the industry, we launched our digital-first suite of credit cards in 2021 and have been on a high growth, fast-track ride of fostering innovative thinking to engaging and empower our customers ever since.

Role Overview

The Program Manager for Direct Mail Campaign Execution is responsible for leading the execution of direct mail marketing campaigns that support customer acquisition and business growth. This role serves as a key connector across Marketing, Analytics, Product, Operations, Creative, Technology, and Compliance teams to ensure campaigns are delivered accurately, efficiently, and on time. This person brings program management and operational discipline, attention to detail, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability with support from leadership.

This is a hybrid role based out of either our Charlotte, NC or Wilmington, DE office.

Key Responsibilities

• Lead execution of direct mail campaigns from campaign planning through production, deployment, and post-launch review.

• Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.

• Coordinate across Marketing, Analytics, Product, Creative, Technology, Operations, and Compliance to drive campaign readiness and execution.

• Partner with Marketing and Analytics to operationalize audience selection, segmentation, suppression criteria, offers, and test designs.

• Coordinate creative development, reviews, approvals, and campaign-specific production activities to ensure campaigns meet required mail dates.

• Conduct campaign QA and validation to ensure audiences, offers, creative, and campaign specifications are executed accurately.

• Proactively identify and resolve risks, dependencies, and issues that could impact campaign timing, accuracy, customer experience, or compliance.

• Coordinate test-and-learn initiatives and partner with Analytics to measure results and incorporate learnings into future campaigns.

• Lead regular forums to communicate campaign progress, risks, decisions, and upcoming milestones across stakeholders.

• Identify opportunities to improve direct mail campaign workflows, controls, and execution processes.

Qualifications

• 2-3 years of marketing, program management, campaign management, direct marketing, or related experience along with a relevant Bachelor's degree.

• Experience managing complex marketing initiatives from planning through execution.

• Direct mail, direct-response marketing, or campaign production experience preferred.

• Strong program management and organizational skills with the ability to manage multiple fast-paced, deadline-driven campaigns.

• Experience coordinating across creative, analytics, marketing, operations, technology, and other cross-functional teams.

• Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.

• Excellent communication skills and the ability to effectively work with all levels of management.

• Excel at fostering collaboration and influencing outcomes across cross-functional partners.

• Financial services, lending, and/or credit card marketing experience is a plus.

• Experience partnering with Risk, Compliance, and other control functions in a regulated environment is a plus.

 Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with: 

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)  
• Employee Stock Purchase Plan (10% share discount)  
• Tuition reimbursement  
• Paid time off (15 days’ vacation per year, prorated based on start date)
• Paid sick leave as determined by state or local ordinance (prorated based on start date)
• 11 Paid holidays (4 floating holidays, prorated based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)