Manager, Marketing Analytics

Location: Wilmington, DE (Hybrid)

OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel—Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.

The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.

The Role

In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.

Responsibilities

• Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
• Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
• Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
• Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
• Manage multiple competing projects, setting clear expectations, and adhering to deadlines.
  
  

Qualifications

• Bachelor’s Degree (Master’s degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
• 5 years of experience in complex, data-driven problem-solving.
• Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
• Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
• Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
• Ability to work independently, make sound, fact-based recommendations, and think strategically.
• Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
• Customer-focused mindset with a passion for delivering innovative marketing solutions.
• Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).
  
  

Who We Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Benefits

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)  
• Employee Stock Purchase Plan (10% share discount)  
• Tuition reimbursement  
• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)