Head of Marketing

Position Summary:

OneLife Health & Performance is a physician-led, cash-pay, membership-based healthcare and aesthetics practice in Palm Beach Gardens. We are in an active growth phase and have recently completed a full rebrand. Ownership is deeply committed to marketing as a central driver of the business.

The Head of Marketing will establish and lead the marketing function. This is a hands-on role with significant ownership and this individual will be responsible for building those systems and executing across every channel. The role suits a capable marketer who wants meaningful autonomy and the opportunity to shape how an established, growing practice presents itself to the market.

Responsibilities

•   Marketing strategy — Develop and execute an integrated marketing plan across all channels, aligned to member growth and revenue.

•   CRM & email marketing — Implement a CRM system and build a segmented email marketing program, including onboarding, nurture, retention, and re-engagement.

•   Social media — Develop a comprehensive social media strategy across platforms, consistent with the new brand and manage the social media agency implementation.

•   Content & creator relationships — Manage relationships with content creators and industry partners to extend the practice’s reach and credibility.

•   Budget & paid media — Develop and manage the marketing budget and paid media plan across Meta and Google, with disciplined allocation and clear return on spend.

•   Website — Manage the implementation and ongoing optimization of the new website.

•   SEO — Develop and manage search engine optimization to improve organic visibility and drive qualified traffic to the website.

•   Brand stewardship — Maintain brand consistency, voice, and quality across all touchpoints following the recent rebrand.

•   Analytics & reporting — Establish KPIs, dashboards, and reporting on marketing performance and return on spend to inform budget decisions.

•   Member lifecycle & retention — Drive member retention and lifetime value through lifecycle marketing.

•   Referral programs — Design and manage referral and word-of-mouth programs, an important growth channel for a membership practice.

•   Reputation management — Manage online reviews and reputation across relevant platforms, including healthcare-specific channels.

•   Community partnerships & events — Develop local partnerships and manage events that build the practice’s presence in the community.

Qualifications

•   Experience — 5 years of progressive marketing experience across multiple channels, with a record of executing effective campaigns and programs.

•   Hands-on and strategic — Able to both develop strategy and execute it directly, comfortable operating as an individual contributor in a growing practice.

•   Analytical — Comfortable working with marketing analytics and paid media performance data to guide decisions.

•   Broad channel knowledge — Working experience across CRM and email, social media, paid media, website, brand, and retention marketing.

•   SEO & paid ads — Hands-on knowledge of SEO best practices and paid advertising on Meta and Google, including campaign setup, optimization, and reporting.

•   Healthcare or wellness background — a plus but not required. Experience marketing in healthcare, medical, aesthetics, or wellness, including familiarity with compliant, HIPAA-conscious marketing, is an advantage.

Compensation & Benefits

•   Competitive compensation package including base salary and performance incentive

•   Benefits — Healthcare, 401(k), and a generous health and aesthetics package.