Social Media Content Creator

Position Summary: The OneHeart Social Media Content Creator is responsible for thinking strategically and collaboratively in helping to shape the social media strategy of the OneHeart universe which includes a handful of major initiatives. The Content Creator will create and craft engaging and compelling content across various social media platforms to boost brand awareness, public education on our initiatives and objectives and drive web traffic and patron sales. This position will report to the CEO and collaborate closely with the OneHeart Branding/Marketing Director and Community Engagement Coordinator to develop strategies that align with OneHeart’s objectives and resonate with the target audiences. Creativity, strong communication skills, and a deep understanding of social media trends are essential for success in this role. $42,000-48,000 base salary DOQ. Full-time. Health insurance, 401K matching, 22 days PPL, vision, birthday holiday, dental, life.

Duties:

1.      Develop creative strategy, brainstorming, and storyboarding to achieve high-quality, original content (including text, images, videos, and graphics) for social media platforms such as Facebook, Instagram, TikTok, etc.

2.      Ideate, research, produce, and post content that encourages audience interaction, shares, likes, and comments and are in alignment with brand voices for OneHeart’s various initiatives, values, and goals.

3.      Building fundraising event highlights, recaps, and short videos using real time behind the scenes or day-of footage.

4.      Collaborate with the marketing team to develop social media content calendars and schedules.

5.      Research and stay updated on social media trends, industry best practices, and emerging platforms.

6.      Analyze data and insights to optimize content performance and inform future strategies.

7.      Actively manage social media campaigns and monitor those channels for comments, messages, mentions, and respond promptly and appropriately when necessary.

8.      Work with various organizational departments to ideate and plan how social media supports campaign objectives.

9.      Create and maintain a library of visual assets (photos, videos, graphics) for use in social media and future marketing campaigns to be developed in collaboration with the Branding/Marketing Director.

10. Support marketing campaigns by creating and sharing original content that aligns with campaign objectives.

11. Duties will likely include content creation for and promotion of HomeBrew Coffee Shop, Gravitate Saas, OneHeart programming, and Escape Pod podcast.

12. Other duties as assigned

Qualifications:

Education and/or Experience: Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience). A combination of education and experience deemed appropriate to fulfill the role and responsibilities of this position will be considered.

Other Skills and Abilities:

·      Proven experience as a social media content creator or similar role

·      Out-of-the-box thinker with a knack for storytelling

·      Excellent written and verbal communication skills

·      Strong copywriting and editing abilities

·      Knowledge of graphic design principles and experience with design software (e.g., Canva or Adobe Creative Suite) is a plus

·      Familiarity with analytics tools (e.g., META Analytics and Google Analytics) to track and measure social media performance

·      Ability to multitask, prioritize, and manage time effectively in a fast-paced environment

·      Tech-savvy and proficient in navigating social media platforms (Instagram, Facebook, Twitter, TikTok, you name it!)