What are the responsibilities and job description for the Director of Marketing Technology position at OneAmerica Financial?
At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship. We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together. Come be a part of this journey with us as we champion lives!
Job Summary
The Director of Marketing Technology leads the implementation and optimization of marketing platforms to enhance customer engagement, drive growth, and improve operational efficiency. This role includes vendor management and partners across marketing, communications, analytics, IT, and business teams to align technology with strategic goals and ensure seamless integration.
Primary Duties May Include, But Are Not Limited To
This selected candidate will be expected to work hybrid in Indianapolis, IN or Portland, ME. The candidate will also be expected to physically return to the office in CA, IN or ME as business needs dictate or for team-building and collaboration.
If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.
Disclaimer: OneAmerica Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
For All Positions
Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.
To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com/companies.
Job Summary
The Director of Marketing Technology leads the implementation and optimization of marketing platforms to enhance customer engagement, drive growth, and improve operational efficiency. This role includes vendor management and partners across marketing, communications, analytics, IT, and business teams to align technology with strategic goals and ensure seamless integration.
Primary Duties May Include, But Are Not Limited To
- Identify new technology trends and assess their potential to improve marketing performance and customer experience.
- Oversee the selection, implementation and maintenance of marketing platforms.
- Manage technology vendors including performance monitoring.
- Work closely with the data and insights team to rive actionable insights from marketing data.
- Ensure the organization has the right tools for customer journey mapping, multichannel optimization, Customer Experience.
- Bachelor's Degree (BA), (BS) required
- Digital Marketing Certification or Certifications or related experience in MarTech tools required
- Marketing technology certifications (Salesforce Marketing Suite, Pardot, Eloqua, HubSpot, Adobe Marketing Suite etc) as part of progressive work experience.
- Experience in SQL is a plus.
- Leadership and strategic planning skills
- Project Management Professional (PMP)
- Excellent written and verbal communication skills
- Ability to interpret marketing performance data and guide optimization strategies.
- Clear and persuasive communicator with both technical and non-technical audiences.
- Strong analytical thinking and solution-oriented mindset.
- Comfortable navigating ambiguity and evolving technology landscapes.
- MBA is a plus
This selected candidate will be expected to work hybrid in Indianapolis, IN or Portland, ME. The candidate will also be expected to physically return to the office in CA, IN or ME as business needs dictate or for team-building and collaboration.
If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.
Disclaimer: OneAmerica Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
For All Positions
Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.
To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com/companies.