Marketing Director - Care Solutions

At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship. We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together. Come be a part of this journey with us as we champion lives!

Job Summary

Responsible for the creation and execution of outcome-driven marketing strategies and tactics supporting the OneAmerica Financial Care Solutions product category. This role blends strategic marketing leadership with hands-on tactical implementation, focusing on advancing the reach and impact of Care Solutions offerings. The Marketing Director will partner and collaborate across home office teams, product management, compliance, sales, customer experience, and external marketing vendors and partners to define and deliver integrated marketing strategies. The goal is to reach and serve more individuals by driving brand awareness, lead generation, and engagement for Care Solutions products. This leader will champion cross-functional planning, foster collaboration among diverse stakeholders, and ensure marketing initiatives are aligned with business objectives to drive meaningful outcomes.

Primary duties may include, but are not limited to:

• Serve as the strategic marketing lead to identify opportunities for product offering promotion by creating yearlong marketing plans for Care Solutions.
• Conceive, design and deploy targeted product and service campaigns to drive brand awareness, lead generation, nurture interest and foster engagement through both creative and data-driven marketing strategies.
• Create and maintain a roadmap based on a future state of the line of business and its marketing needs to support prospective growth.
• Work cross-functionally across marketing and line of business to create an integrated marketing plan including the consideration of all marketing channels and focused on outcomes along the sales and marketing funnel.
• Partner closely with line of business distribution teams to align with business strategy and sales enablement initiatives. Lead cross functional planning and updates with distribution, product and other stakeholders within the lines of business and Enterprise Marketing Communications (EMC).
• Partner across EMC and within EMC, the Marketing Center of Excellence leadership and team, partnering to bring marketing strategies and tactics to life.

Job Requirements

Required Education and/or Certifications.

• BS degree in Marketing or related field or work equivalent required. MBA preferred.

Recommended Education and/or Certifications

• Proficiency with Salesforce and MS Office Suite desirable not required.

Required Work Experience

• 7 to 10 years of marketing experience working within the financial services industry.
• High School Diploma required, or any combination of education and experience which would provide an equivalent background.
• LTC protection and/or life insurance experience preferred.
• Extensive experience managing and optimizing relationships with external vendors and partners to support collaborative integrated marketing campaign strategy creation and execution.
• Proven track record of leading cross-functional planning initiatives, demonstrating measurable positive outcomes in product launches, integrated campaigns, or strategic projects.
• Proven ability to navigate complex stakeholder environments, including product, compliance, sales, and customer experience teams.
• Demonstrated expertise in data-driven analytical decision making, including the ability to interpret marketing analytics, identify trends, and translate insights into actionable strategies that optimize campaign performance and drive measurable business outcomes.
• Proven proficiency and understanding in developing and executing innovative digital marketing strategies and tactics, leveraging the latest marketing technologies and platforms across digital channels.

Salary Band: 07B

This selected candidate will be expected to work hybrid in Indianapolis, IN or Portland, ME. The candidate will also be expected to physically return to the office in IN or ME as business needs dictate or for team building and collaboration.

If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.

Disclaimer: OneAmerica Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

For all positions:

Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.

To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com/companies.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.