Marketing Lead (Growth & Operations)

About One Therapy Network

In 2012, I took over a struggling pediatric therapy practice called Therapitas. The mission was strong, to serve underserved Latino children, but the practice itself was under real strain. The clinicians cared deeply. Families needed the services. But the business side of the practice was a mess.

We put operational systems in place. We brought clarity to billing, staffing, scheduling, and reporting. With that foundation in place, Therapitas took off and quickly became one of the leading therapy providers in the state of Oklahoma.

As we grew, we realized that the back-office structure we had built did not need to live inside a single practice. It could be shared with other pediatric therapy practices facing the same operational challenges.

That insight became One Therapy Network (ONE).

ONE is a therapy enablement platform designed to help independent therapy practices operate with the kind of support and structure that larger organizations take for granted, without losing their culture or independence. In effect, ONE allows independent practices across the country to operate with the strength and resources of much larger organizations.

We have tested this model quietly with a small number of practices, and it has worked extremely well. It is time to tell the story more clearly and to connect with other pediatric therapy practices that need this kind of support.

The Role

One Therapy Network is hiring a Marketing Lead (Growth & Operations) to work closely with the CEO and the leadership team to build and run the organization’s growth engine.

This is a collaborative, in-house role focused on turning ideas into execution, running thoughtful experiments, and building systems that help ONE learn what reliably generates new leads for the sales team.

What You Will Be Responsible For

This role owns the operational side of marketing, from idea to execution to learning.

Growth Execution and Experimentation

• Translate growth ideas into live, measurable campaigns

• Set up and manage webinars, educational campaigns, and lead experiments

• Build landing pages, email sequences, and follow-up workflows

• Track campaigns and results using HubSpot

Content Operations

• Take leadership-created content such as video, talks, and teaching and ensure it is edited, published, and distributed

• Coordinate with contractors including video editors, designers, and writers

• Maintain a consistent content and campaign cadence

Systems and Measurement

• Monitor performance and summarize learnings clearly

• Help identify what is working, what is not, and what to test next

Collaboration and Focus

• Work closely with the CEO and leadership team to turn teaching and visibility into demand

• Keep execution moving so leadership stays focused on high-leverage work

What Success Looks Like

• Marketing ideas turn into live campaigns without bottlenecks

• Experiments generate real learning about what drives inbound interest

• Leads begin flowing more consistently into the sales pipeline

• Leadership time is spent teaching, speaking, and selling rather than managing tools or tasks

The Ideal Candidate

This role is a good fit if you:

• Enjoy building systems in environments that are still taking shape

• Are comfortable with experimentation and learning

• Take ownership and follow through without needing constant direction

• Prefer collaboration over hierarchy

• Care more about progress and clarity than polish

You do not need experience in pediatric therapy. You do need to be thoughtful, organized, and comfortable owning execution.

Qualifications

• 3 to 7 or more years of experience in marketing, growth, or demand generation

• Experience executing campaigns end to end

• Comfortable working in CRM and email marketing platforms (HubSpot experience is a plus)

• Strong organizational and communication skills

• Experience in healthcare, services, or B2B marketing is helpful but not required

Why You Will Enjoy This Role

Collaborative Environment
This is a close-working, in-house role with direct access to leadership and real influence over how growth takes shape.

Opportunity to Build
ONE is early enough that your work will matter immediately and compound over time.

Mission-Driven Work
The systems we build directly affect whether families get access to care. The work has real consequences and real meaning.

Important Details

Location
This is a hybrid role. Working from home is common, but regular presence in Oklahoma City is required. Fully remote candidates will not be a good fit.