What are the responsibilities and job description for the Senior Director Integrated Media position at On?
In short
Over the past decade, On has grown from a challenger brand into one of the most distinctive names in premium global sportswear, known for its product innovation, strong design point of view, and ability to connect performance with culture. As the brand continues to scale, the way On shows up in the world — consistently, credibly, and with intention — becomes increasingly critical.
As Senior Director of Integrated Media, you are one of the key leaders shaping that presence and future of On. You define how media expresses the On brand, supports long-term growth, and delivers business impact at global scale. You lead the development of On’s annual and multi-year global media strategy, working in close partnership with our external agency network and our commercial acquisition organization.
In close collaboration with senior marketing leadership, you set the strategic direction for the role media plays in building brand strength, accelerating demand, and enabling effective regional execution. You bring a clear, informed point of view on where and how On should be present, grounded in a deep understanding of consumer behavior, cultural context, and the evolving global media landscape.
You are accountable for ensuring that media investment reflects On’s ambition as a global premium sportswear brand. This requires deliberate, measurable decision-making that connects creativity, data, and commercial outcomes, while representing the brand with clarity, confidence, and integrity across all markets and touchpoints.
Your mission
Define The Global Media Vision
At On, you will help shape the future of a fast-growing global brand that values performance, design, and innovation in equal measure. You will work in a highly collaborative environment with strong ownership, clear ambition, and the opportunity to make a lasting impact.
This is a senior leadership role with meaningful responsibility and influence, designed for someone who wants to build long-term brand and business value.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Over the past decade, On has grown from a challenger brand into one of the most distinctive names in premium global sportswear, known for its product innovation, strong design point of view, and ability to connect performance with culture. As the brand continues to scale, the way On shows up in the world — consistently, credibly, and with intention — becomes increasingly critical.
As Senior Director of Integrated Media, you are one of the key leaders shaping that presence and future of On. You define how media expresses the On brand, supports long-term growth, and delivers business impact at global scale. You lead the development of On’s annual and multi-year global media strategy, working in close partnership with our external agency network and our commercial acquisition organization.
In close collaboration with senior marketing leadership, you set the strategic direction for the role media plays in building brand strength, accelerating demand, and enabling effective regional execution. You bring a clear, informed point of view on where and how On should be present, grounded in a deep understanding of consumer behavior, cultural context, and the evolving global media landscape.
You are accountable for ensuring that media investment reflects On’s ambition as a global premium sportswear brand. This requires deliberate, measurable decision-making that connects creativity, data, and commercial outcomes, while representing the brand with clarity, confidence, and integrity across all markets and touchpoints.
Your mission
Define The Global Media Vision
- Own the development of a clear, multi-year global media strategy aligned with On’s brand and business objectives.
- Translate long-term ambition into annual media plans that clearly articulate priorities, roles, and expected outcomes.
- Contribute to broader marketing planning by defining how media supports key moments across the calendar, including product launches, brand campaigns, and commercial peaks.
- Drive media excellence across the organization Act as the global authority for media, setting clear standards for decision-making across the full funnel.
- Lead the relationship with global and regional agency partners, ensuring strategic quality, operational clarity, and continuous improvement.
- Partner closely with the commercial acquisition team to align brand building and performance objectives in a coherent media approach.
- Build and lead a high-performing media organization Lead, develop, and retain senior media talent across global and regional teams.
- Establish clear ways of working, decision rights, and governance across global, regional, and agency stakeholders.
- Foster a culture of collaboration, accountability, and high strategic rigor.
- Advance measurement, insight, and innovation Continuously evolve On’s approach to media measurement, learning, and optimization.
- Leverage data, technology, and AI-enabled tools to improve effectiveness, efficiency, and speed of decision-making.
- Ensure media investment decisions are informed by insight and experimentation, not legacy structures.
- You combine strategic thinking with a practical, hands-on mindset. You are comfortable operating at a senior leadership level while staying close enough to the work to understand what drives results.
- You value strong perspectives, open debate, and clear decisions. You are able to influence senior stakeholders, articulate complex ideas clearly, and represent the media function with confidence internally and externally.
- You understand the connection between brand strength and commercial success and are able to balance long-term value creation with near-term business impact.
- 15 years of experience in integrated media and marketing, across both agency and in-house environments.
- Proven experience setting and delivering long-term media strategy for global consumer brands, ideally within sportswear, fashion, or culturally relevant consumer industries.
- At least 12 years of experience leading and developing teams, including senior leaders.
- Strong understanding of global media ecosystems, measurement frameworks, and modern operating models.
- Demonstrated ability to drive innovation in media strategy, organization, and execution.
- Executive-level communication skills, with the ability to influence senior leadership and present clearly to large internal and external audiences.
At On, you will help shape the future of a fast-growing global brand that values performance, design, and innovation in equal measure. You will work in a highly collaborative environment with strong ownership, clear ambition, and the opportunity to make a lasting impact.
This is a senior leadership role with meaningful responsibility and influence, designed for someone who wants to build long-term brand and business value.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.