Manager, AI Sales Strategy - FIFA World Cup 26™

Who We Are

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role

We are looking for a pioneer to build our "Digital Sales Workforce." We aren't looking for a developer to write code; we are looking for a business-savvy architect to build, train, and manage AI Agents that can sell.

Reporting directly to the VP of Sales Operations, you will be responsible for designing and deploying AI agents using Salesforce Agentforce or other tools. Your agents will handle full-cycle B2C sales (outreach to close) and act as the ultimate SDR for our B2B team (qualifying and routing).

This is a high-impact, high-visibility sale management role with an aggressive incentive package.

What You Will Do

You will be the "Manager" of our digital sales team. You will be supported by Sales Enablement (for messaging), Operations (for data), and Sales Leadership to ensure your agents are performing at the highest level.

• Build & Deploy AI Agents: Design and configure autonomous agents using Salesforce Agentforce, Flow, and Data Cloud.
• B2C "Full-Close" Strategy: Create agents capable of handling the entire B2C sales cycle, from initial outreach and objection handling to final transactions and closing the deal without human intervention.
• B2B Lead Qualification: Architect agents that engage B2B leads, identify upsell opportunities, qualify budget/authority, and seamlessly hand off "hot" leads to human sales reps.
• Prompt Engineering & Sales Logic: Write the "brain" of the agent. You will translate sales methodologies into system prompts and logic gates that guide the AI’s behavior.
• Performance Optimization: Treat your agents like employees. Monitor their conversation logs, analyze win/loss rates, A/B test different outreach personas, and continuously refine their ability to convert.
• Integration Management: Ensure agents have access to the right data (CRM history, product inventory, pricing) to make accurate, hallucination-free decisions.
  
  

Who You Are

You are a hybrid: 50% Technical Architect, 50% Sales Strategist. You understand that an AI agent is only as good as the sales logic behind it.

• Business Savvy: You understand the customer lifecycles, sales funnels, and marketing flow. You understand CAC, LTV, and conversion rates.
• Technically Fluent: You are comfortable with LLMs, prompt engineering, APIs, and the Salesforce ecosystem. You know what RAG (Retrieval-Augmented Generation) is and how to use it to ground an agent.
• Innovative: You stay up to date on the latest AI trends and constantly look for ways to apply them to revenue generation.
  
  

Qualifications

• Experience: 3 years in Sales Engineering, Technical Sales, Sales Operations, Revenue Operations, or Systems Architecture.
• Salesforce Expertise: Experience with the Salesforce ecosystem is required. Experience with Agentforce (formerly Einstein Copilot), Einstein Bots, or Salesforce Flows is a plus.
• AI Knowledge: Practical experience building or configuring AI agents, chatbots, or complex automation workflows.
• Sales Mindset: Previous experience in a sales role (SDR/AE) or working closely with sales leadership is highly preferred.
  
  

Why Join Us?

• Aggressive Compensation: A competitive base salary paired with a rich bonus structure based on the revenue your agents generate and the pipeline they qualify.
• Executive Support: You will report directly to the VP of Sales Operations, ensuring you have the authority and resources to move fast.
• Cutting Edge: You will be one of the first professionals in the market to specialize in "Agentic Sales" - a career-defining opportunity.
  
  

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum

$67,500 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum

$90,000 annually