What are the responsibilities and job description for the Director of Sales, Casinos position at On Location?
Who We Are
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Position Summary: The Director of Sales, Casinos will lead premium sales and partnership growth across casino operators and high-value gaming clients. Based in Las Vegas and reporting to the Chief Revenue Officer, this role is responsible for owning the casino vertical end-to-end, from developing strategic relationships to delivering premium access for marquee global events (i.e. Super Bowl, UFC, WWE, Olympics, FIFA World Cup 26, and more).
This leader must have extensive experience selling in the B2B ecosystem and a proven track record in achieving ambitious sales targets.
Key Responsibilities
Sales & Revenue Generation:
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Position Summary: The Director of Sales, Casinos will lead premium sales and partnership growth across casino operators and high-value gaming clients. Based in Las Vegas and reporting to the Chief Revenue Officer, this role is responsible for owning the casino vertical end-to-end, from developing strategic relationships to delivering premium access for marquee global events (i.e. Super Bowl, UFC, WWE, Olympics, FIFA World Cup 26, and more).
This leader must have extensive experience selling in the B2B ecosystem and a proven track record in achieving ambitious sales targets.
Key Responsibilities
Sales & Revenue Generation:
- Actively sell premium inventory (premium tickets, hospitality suites, premium experiences, etc.) across On Location’s portfolio.
- Expand penetration across casino networks by identifying new buyers, cross-property opportunities, and high-propensity segments.
- Monitor sales performance and adjust strategies to ensure targets are met.
- Build and maintain strong relationships across Las Vegas, Reno/Tahoe, Native Sovereign casinos, and major national operators.
- Serve as On Location’s primary point of contact for key casino partners and high-value gaming clients.
- Conduct market research to identify trends, competitive landscape, and opportunities for growth.
- Use data-driven insights to inform sales strategies and decision-making
- Develop and implement comprehensive sales strategies for premium tickets, hospitality packages, and premium experiences.
- Collaborate with the VP of sales/service, Dir of Service, marketing and events teams to align sales initiatives with promotional campaigns.
- Negotiate and finalize contracts with clients, ensuring mutually beneficial agreements.
- Collaborate with legal and finance teams to ensure compliance and profitability.
- Work closely with event organizers to ensure premium sales align with event logistics and customer experience.
- Provide input on the design and delivery of hospitality and premium experiences.
- Prepare regular reports on sales performance, forecasts, and market trends for senior management.
- Utilize CRM systems to track sales activities and client interactions.
- Bachelor’s degree in Business Administration, Marketing, Sports Management, or a related field. Master’s degree preferred.
- Minimum of 5 years of experience in sales and client management
- Proven track record of achieving and exceeding sales targets for premium products or services.
- Strong network of contacts within the sports, entertainment, and gaming sectors.
- Excellent communication, negotiation, and presentation skills.
- Ability to work under pressure and manage multiple priorities in a fast-paced environment.
- Proficiency in CRM software and Microsoft Office Suite.
- Willingness to travel as required.