What are the responsibilities and job description for the Field Sales Manager - Cafe Matcha position at Omorie Matcha?
Field Sales Manager - Cafe Matcha
Omorie Matcha · Full-Time · NYC based (with extensive travel across US cities).
Who We Are
Half the price of Japanese matcha. Same quality.
Omorie develops and supplies high quality, Chinese grown ceremonial matcha to over 1,500 US cafes. Our cafe matcha is half the price of equivalent Japanese matcha.
The matcha industry is going through crazy times: 100% year-over-year demand growth, an extreme Japanese supply shortage, and cafes facing rising matcha costs. We are a great solution. Our matcha has leading price-to-quality in the market, making us a great matcha supply option for cafes feeling cost pressures.
The Role:
Converting cafes to buy our matcha.
Inspired by the launch squads that helped Uber open new cities, we’ll fly you into large US cities to visit as many cafes as possible. You’ll visit unannounced, cold pitch our matcha product and learn about each cafe’s needs. You’ll need extreme confidence and thick skin to do this relentlessly, day after day, while building relationships and running a comprehensive follow-up program.
This isn’t a desk job. It’s boots on the ground, learning fast, and building a repeatable system for how Omorie grows across the US. You’ll have a home base in New York where our team is based, but spend a large amount of time on the road. Cold cafe visits are a proven growth channel for us.
What you’ll do:
- Spend 1–4 weeks per city in major US markets (NYC, LA, Chicago, Austin, Portland, Seattle, Miami, and more) staying in hotels, often flying and driving car rentals.
- Visit 20 cafes per day cold.
- Introduce each cafe to Omorie’s matcha range - demonstrate color, taste, and value versus what they’re paying for Japanese product.
- Leave samples, product info, and a clear path to ordering.
- Record every visit, outcome, and follow-up action in a shared CRM the same day.
- Follow up with every warm lead within 24 hours. Schedule further follow-ups from there.
- Develop and refine a repeatable playbook — which cafe types to focus on, what to say, how to pitch.
- Feed insights back to the team so we keep learning about our customers and how we solve their problems.
Who you are:
- You thrive on human connection and can build instant rapport with strangers.
- Rejection doesn’t faze you.
- You’re relentless and hungry.
- You’re comfortable being on the road often.
- Our ethos are 'act with extreme urgency and be different where it matters'. This needs to be you to the core.
What we offer:
- Annual base uncapped commission.
- All travel covered: flights, accommodation, and a daily expenses allowance.
- An early-stage, high-growth company where you lead your own work, build the playbook, and own a major growth channel for the business.
How to apply?
Email careers@omorie.com with a quick video explaining why you would make a great fit.