Biddable Media Manager

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we’d love to meet you.

As the Biddable Manager, you will oversee both paid search and programmatic campaigns, managing strategy, execution, optimization and analysis to maximize campaign ROI and meet business goals across multiple digital channels. This comprehensive role blends the tactical management of PPC campaigns with the technical, strategic, and operational oversight required for programmatic media buying and optimization.

Responsibilities

• Plan, execute, monitor, and optimize paid search campaigns across platforms such as Google Ads and Bing Ads, alongside managing programmatic buying through DSPs
• Collaborate with cross-functional teams to build innovative media strategies that exceed client’s expectations
• Manage, track and evaluate campaign performance and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
• Understand the client’s lines of business, marketing objectives and digital goals, presenting to clients on a regular basis
• Work in platform to implement, activate, troubleshoot, optimize and draw insights from campaigns
• Evaluate new inventory opportunities, negotiate programmatic buys, and manage SSP partnerships
• Develop programs and partnerships that optimize new-to-market opportunities, custom executions, and/or optimal added-value elements
• Work in collaboration with cross-channel digital team to ensure media buys are being properly measured to deliver rich insights to our clients
• Stay informed on paid media ecosystem developments and proactively implement improvements
• Manage the work of junior team members and foster their professional growth
  
  

Qualifications

• 4-6 years of experience in digital media investment; expertise required in paid search, programmatic knowledge strongly preferred; with financial accounts a plus
• Proficiency with Google Ads, Bing Ads, and DV360
• Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
• Highly skilled in Microsoft Office (Excel, Outlook, PowerPoint and Word)
• Strong analytical ability and problem-solving skills with excellent communication and writing skills
• Solid team player with collaborative mindset and desire to continuously learn and contribute
• Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
• Possess excellent written and verbal communication skills
• Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000—$120,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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