Senior Google Ads Manager

We’re hiring a Senior Google Ads Manager to own and scale our Google Ads campaigns that drive monthly subscription sign‑ups for an AI‑powered review analytics platform serving restaurants and retail. Your focus will be turning high‑intent traffic into paying subscribers across multi‑plan, recurring revenue offers.

• Location: India (preferably Pune; candidates in Pune or nearby areas will be prioritized).
• Employment type: Full‑time.
• Work model: Hybrid/remote friendly, with overlap to collaborate with marketing and product teams.

• Own end‑to‑end Google Ads strategy and execution for subscription sign‑ups (Search, Performance Max, YouTube, Display).
• Build and optimize funnels from first click to free offer, trial, and paid monthly subscriptions.
• Plan and manage budgets, bids, and pacing to hit CPA and ROAS targets for subscription revenue.
• Develop high‑intent keyword and audience strategies for restaurant and retail decision‑makers (owners, GMs, ops).
• Create and iterate ad copy, assets, and landing pages that convert B2B leads rather than consumers.
• Set up and maintain accurate tracking (GA4, Google Tag Manager, Google Ads conversions) for leads and subscriptions.
• Run A/B tests and report clearly on CTR, conversion rate, CPA, and subscriber growth.

• 5–7 years hands‑on experience managing Google Ads campaigns, including subscription/SaaS or recurring‑revenue products.
• Proven track record driving paid sign‑ups for monthly subscriptions at sustainable CPAs.
• Strong expertise in Search and Performance Max, smart bidding (Maximize Conversions, Target CPA), and audience/keyword strategy.
• Solid skills with GA4, Google Tag Manager, and conversion tracking setups for multi‑step funnels.
• Experience targeting restaurant/local‑service or similar B2B verticals is a strong plus.
• Excellent written communication and reporting skills; comfortable presenting performance and recommendations.

Please apply via LinkedIn and include:

• Your resume and LinkedIn profile link.
• A brief note highlighting your subscription/SaaS Google Ads experience and typical monthly ad‑spend ranges.

Shortlisted candidates will be invited to record brief video answers (2–4 minutes each) to the following:

1. Best subscription campaign you’ve run
2. “Tell us about the most successful Google Ads campaign you’ve run to drive monthly subscription sign‑ups. What was the product, who was the audience, what campaign types did you use, and what results did you achieve?”
3. Turning free leads into paid subscribers
4. “Describe a time you turned a ‘free’ conversion (free report, free trial, demo request) into a strong driver of paid monthly subscriptions through Google Ads. How did you structure and optimize the campaigns to make that happen?”
5. Fixing underperforming campaigns
6. “Give an example of a subscription campaign that was underperforming when you inherited it. What problems did you find, what changes did you make, and what were the before‑and‑after results?”
7. Restaurant/local‑services experience (if applicable)
8. “Walk us through a campaign where your target audience was restaurant or local‑service decision‑makers. How did you tailor your targeting, messaging, and landing pages for owners, GMs, or ops leaders?”