Brand Manager

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

THE ROLE: BRAND MANAGER

Reporting to the Brand Director for our Supplements business, the Brand Manager will serve as a key member of the Brand team by owning strategic base business initiatives and analyses for owned segments (Gut, Cognitive and Active). You will be responsible for monitoring brand health across channels and helping determine how to maximize growth by analyzing competitive activity, consumer feedback and industry trends. Opportunities for new experiences and growth are limitless!

Key Responsibilities

• Champion the development of bold ideas to drive growth and deliver against the business and brand strategies.
• With support of the Brand Director, and in collaboration with the Innovation team, develop the long-term strategy for VMS segments inclusive of marketing, innovation and channel strategies.
• Manage multiple VMS segments and associated projects for base business, including renovation and label updates.
• Develop and execute best in class plans for owned segments, annually and long term, including launch plans for new Innovation items.
• Participate in Quarterly Business Review process for the multiple VMS segments. Monitor business and brand health through shipment/consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure that the brand delivers against annual targets.
• Partners with Insights to translate consumer learnings into actionable business initiatives
• Helps create brand and category stories for strategic customers
• Develop direct reports to develop the next leaders in the Brand organization.
  
  

THE CANDIDATE

You are passionate about building a brand in a dynamic environment. You’re not afraid to dive into the data, interpreting numbers and translating them into actionable insights. You are a strategic thinker, a collaborative leader and never afraid to roll up your sleeves to do whatever is necessary to execute the day-to-day plan.

CAPABILITIES SKILLS REQUIRED

• You are a successful marketer with 6-8 years experience in brand in the CPG industry.
• Provide clear direction and partnership to multiple cross-functional efforts, ensuring that complex issues, priorities and requirements are considered and integrated in decision-making.
• Demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization.
• Strong understanding of how to read and manage the P&L, and how to work cross-functionally to deliver financial goals. Take pride in driving day-to-day decisions that will positively impact the P&L in the long run.
• Ability to toggle between high-level strategy & vision and detailed analytics; also between data-driven/fact-based and creative/gut-feel decision-making
• Strong analytical skills and experience working with syndicated and shopper data such as IRI Unify, Target POL, etc.
• Ability to change information into insights for actionable growth
• A true “Team Player” who can work cross-functionally to achieve results
• Strong ability in presentation development and storytelling in Powerpoint and analysis in Excel
• Ability to multi-task and thrive in a dynamic, deadline driven environment
• Experience in nutritional space a plus, but not required
• MBA a plus, but not required
  
  

What To Expect During The Interview Process

• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*
• At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs
  
  

THE DETAILS

LOCATION: San Francisco, CA – hybrid work schedule

HOURS: Full time, exempt (salary)

MANAGER: Brand Director, Supplements

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.

The salary range for this position is $120,000 - 150,000 dependent on experience and location.

WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% employer-paid medical coverage for employee only, dental ortho, and vision insurance
• 4 weeks PTO paid holidays 12 Mental Health Days per year
• 100% Paid parental leave, Fertility Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work Wellness Cell Phone Stipends
• Free product
• And much more!