Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - NY

About Oliver Wyman

Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman’s thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.

Visit our website for more details about Oliver Wyman: www.oliverwyman.com

Job Overview:

Oliver Wyman’s Banking & Financial Services (BFS) practice is expanding its market presence and client engagement. We are seeking a Senior Manager to help lead marketing strategy and activations for BFS, owning end-to-end campaign planning and execution, mentoring junior marketers, and acting as a dependable second-in-command to the Director. The role blends strategic planning, stakeholder engagement, operational delivery, and team leadership to deliver visible, measurable impact across the practice.

This Senior Manager will be the operational and strategic engine for BFS marketing: a visible leader who turns practice strategy into measurable market traction, builds durable partner relationships, and uplifts the marketing team. The role requires a self-starter who can step into Director responsibilities and maintain momentum with minimal supervision.

This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote.

Key responsibilities

Strategic Marketing Projects

• Help shape and lead the strategy and execution of practice-wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns.
• Translate practice priorities into channel-specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement.
• Contribute to the amplification of signature practice capabilities and flagship offerings.
• Track performance metrics and provide concise updates and recommendations to the Director, CMO, and senior stakeholders.

Engagement & Enablement

• Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions.
• Partner with Marketing Operations on governance, tool adoption (e.g., Monday.com), and shared processes to improve efficiency and visibility.
• Identify and apply AI-driven tools and methods to improve productivity and creative impact.
• Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities.
• Prepare leadership-level presentations and materials for cross-functional meetings.

Delivery & Team Leadership

• Manage day-to-day planning, coordination, and execution of flagship initiatives; own budget/ vendor scopes and quality control.
• Coach and mentor junior marketing staff (e.g., Marketing Managers/Coordinators), providing clear guidance and development feedback.
• Act as the Director’s deputy: lead senior stakeholder meetings, present to practice leadership, and oversee multiple workstreams with minimal oversight.
• Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs.

Experience required:

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in marketing/analytics a plus.
• 7–10 years in B2B marketing/communications, ideally with banking or financial services sector experience; prior consulting or professional-services marketing experience preferred.
• Demonstrated ability to operationalize brand and go-to-market strategy into actionable plans and repeatable processes.
• Strong project and campaign management skills, with experience across digital, events, content, and PR.
• Proven stakeholder management and executive presence; experience working with senior partners and practice leaders.
• Demonstrated leadership in mentoring junior staff and leading cross-functional teams.
• Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights to senior stakeholders.
• Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, and project tools (e.g., Monday.com). Interest/experience in AI-enabled marketing tools is desirable.
• Willingness to travel, as required.

Skills & competencies:

• Strategic mindset: Crafts clear strategies that drive differentiation and pipeline.
• Execution bias: Delivers high-quality campaigns on time and budget.
• Influencing & communication: Confidently presents to partners and secures buy-in.
• Coaching & delegation: Builds team capability and maintains accountability.
• Cross-functional collaboration: Aligns matrixed stakeholders and regional teams.

The applicable base salary range for this role is $115,000 to $170,000.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.

Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.