What are the responsibilities and job description for the PR & Media Relations Manager position at Oliveda International Inc.?
Senior PR & Media Relations Manager – Beauty Industry
We are seeking a Senior PR & Media Relations Manager with 5 years of beauty PR experience to join Olive Tree People as we expand in the U.S. market. This role reports directly to the VP of Marketing and Communication and requires a candidate with strong writing skills, a Rolodex of media contacts in the beauty industry, experience in ad buying, and the ability to organize high-impact press events. Experience both in-house and at an agency is preferred.
Responsibilities:
- Develop and execute media engagement strategies, including national/consumer press, local/regional, and trade media.
- Write, edit, and upload press releases, ensuring maximum media exposure. You must be a top-tier writer with the ability to craft compelling stories.
- Leverage your Rolodex of media contacts to secure high-impact coverage.
- Lead ad buying strategies in top-tier media outlets to maximize brand reach.
- Organize and execute press events, media roundtables, and brand activations.
- Build and maintain strong connections with journalists, editors, and industry influencers.
- Manage media outreach, follow-ups, and press engagements.
- Arrange interviews and press coverage to elevate brand awareness.
- Monitor media coverage and compile press clippings.
- Assist with internal communication initiatives, including newsletters and company-wide updates.
- Support other communication-related activities within the company.
- Paid Print and Online Ad Buying in Top Tier Media
- Work closely with the VP of Marketing and Communication to align PR strategies with overall brand goals.
Qualifications:
- 5 years of beauty PR experience.
- Proven track record of writing and distributing press releases as a top-tier writer.
- Strong, existing relationships with top-tier media, journalists, and editors.
- A Rolodex of media contacts within the beauty and lifestyle industries.
- Experience with ad buying in top-tier media outlets.
- Proven ability to organize and execute press events.
- Strong relationships with beauty and lifestyle media.
- Excellent verbal and written communication skills.
- Ability to multi-task, prioritize, and adapt to shifting tasks.
- Experience with influencer outreach and brand gifting.
- Highly organized, self-motivated, and detail-oriented.
- Ability to work independently and in a team setting.
- Creative, solution-based approach.
Salary : $120,000 - $150,000