Marketing Specialist

Description

Summary:

The Marketing Director will lead the development and execution of the bank’s marketing, branding, and communication initiatives. This role is ideal for a hands-on leader who is passionate about building relationships within the community while driving brand awareness, customer acquisition, and retention through targeted campaigns and outreach efforts.

As a community bank, we pride ourselves on personalized service and deep local engagement. The Marketing Director will play a key role in supporting this mission while promoting our products and services across digital and traditional channels.

Essential Functions:

· Develop and implement comprehensive marketing strategies that align with the bank’s business goals and brand identity.

· Plan and manage multi-channel marketing campaigns (digital, print, social media, radio, community events).

· Oversee the bank’s website, social media platforms, digital marketing efforts and branded promotional materials, ensuring timely and relevant content.

· Oversee the branding and signage etc at all bank locations

· Serve as brand ambassador to ensure brand consistency across all customer touchpoints.

· Collaborate with internal departments to promote products, services, and community initiatives.

· Manage media relations, public relations efforts, and press releases.

· Coordinate sponsorships, charitable giving, and community involvement initiatives.

· Analyze marketing campaign performance and present data-driven recommendations.

· Manage marketing budget and vendor relationships.

· Lead internal communications and employee engagement initiatives as needed.

· Ensure compliance with all regulatory requirements in advertising and communications.

Requirements

Competency:

· Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

· Minimum 2 years of experience in marketing, preferably in banking, financial services, or a related industry.

· Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.

· Excellent written and verbal communication skills.

· Experience with graphic design software, content management systems, and CRM platforms is a plus.

· Strong project management and organizational skills with attention to detail.

· Ability to work independently and collaboratively in a fast-paced, team-oriented environment.

· A genuine interest in community engagement and relationship-building.

Supervisory Responsibilities:

N/A

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 

Physical Demands:

This position requires sitting at a computer station for extended periods of time.

Position Type/Expected Hours of Work:

This is a full-time position. Days and hours of work are flexible but should be agreed upon with the employee’s supervisor.

Travel:

Occasional travel to other ODNB branches, including overnight travel, can be expected for this position.

Education and Experience:

· Minimum educational requirement: Bachelor’s degree in marketing

· Highly knowledgeable in all accounting functions with experience in a bank environment

· 3 Years’ experience with Financial Institutions 

Work Authorization/ Security Clearance:

Must be eligible to work in the United States.

Technology & Security Requirements 

This position requires the use of a personal smartphone to complete multi-factor authentication (MFA) when accessing company systems and applications. 

AAP/EEO Statement:

Old Dominion National Bank provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ODNB complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

ODNB expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of ODNB’s employees to perform their job duties may result in discipline up to and including discharge.

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.