What are the responsibilities and job description for the SVP, Global Product Marketing position at Okta?
Get to know Okta
Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We're building a world where Identity belongs to you.
The Senior Vice President, Global Product Marketing will define and lead Okta's global go-to-market strategy-shaping positioning, messaging, pricing and monetization, and launch strategy to differentiate Okta in a rapidly evolving market. This executive will set the vision for how we communicate the value of our products and inspire cross-functional teams to execute with excellence.
Operating at the intersection of Product, Sales, Customer Success, and Marketing, this leader pairs deep technical understanding with exceptional storytelling ability. They will translate complex identity and infrastructure concepts into clear, compelling, and differentiated narratives that resonate with customers, analysts, and the broader market.
Key ResponsibilitiesLeadership & Team Development
- Build, scale, and lead a world-class global product marketing organization in a high-growth SaaS environment.
- Foster a culture of excellence, development, and career growth; lead through vision, clarity, and accountability.
- Serve as a strategic advisor and thought partner to product and go-to-market leadership.
Go-to-Market Strategy
- Define and evolve Okta's go-to-market plays, including target audiences, personas, value propositions, and messaging frameworks.
- Partner closely with Product, Sales, and Marketing to ensure alignment across the entire customer lifecycle.
Sales Enablement & Field Readiness
- Transform the field organization into a force multiplier by creating compelling training, positioning, and sales tools.
- Collaborate with Sales and Enablement to embed differentiated messaging into qualification, discovery, and close.
Product Positioning & Messaging
- Own the development of innovative, differentiated messaging and value propositions across product lines.
- Deliver high-impact content to support the full buyer journey-presentations, demos, competitive tools, and campaign assets.
Product Launch Excellence
- Lead major product launches, working cross-functionally with Product, Program Management, and GTM teams to drive cohesive, high-impact release motions.
External Influence & Market Presence
- Represent Okta with industry and financial analysts; shape their understanding of our strategy and differentiation.
- Build strong customer relationships, spending at least 30% of time meeting with customers to gather insights and deepen advocacy.
- Extensive experience in enterprise SaaS or cloud technology product marketing, ideally selling to CIO, CTO, and CEO audiences.
- Proven success launching new products in hyper-growth markets serving large global enterprises (G2K).
- Demonstrated ability to partner with and elevate global Sales and GTM organizations.
- Experience leading managers of managers (4th-line leadership).
- Comfort presenting to and influencing CEOs and Boards of Directors.
- Track record of building and scaling high-performing global teams.
- Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
- Develops Talent: Developing people to meet both their career goals and the organization's goals.
- Drives Results: Consistently achieving results, even under tough circumstances.
- Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
#LI-Hybrid
PID: (P24141_3303365)
Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
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