What are the responsibilities and job description for the Staff Product Marketing Manager - Partners position at Okta?
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Role Summary
As a Staff Product Marketing Manager for our most strategic Global Systems Integrators (GSIs) and Independent Software Providers (ISVs), you will lead go-to-market (GTM) efforts that align Okta’s identity platform with the business strategies and solutions of key global partners such as Accenture, Deloitte, PWC, Crowdstrike, Zscaler, Palo Alto Networks and others. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies.
This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness.
Core Responsibilities
Strategic Planning & Market Insight
The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:
$147,000—$221,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:
$117,000—$175,000 CAD
What you can look forward to as a Full-Time Okta employee!
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Role Summary
As a Staff Product Marketing Manager for our most strategic Global Systems Integrators (GSIs) and Independent Software Providers (ISVs), you will lead go-to-market (GTM) efforts that align Okta’s identity platform with the business strategies and solutions of key global partners such as Accenture, Deloitte, PWC, Crowdstrike, Zscaler, Palo Alto Networks and others. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies.
This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness.
Core Responsibilities
Strategic Planning & Market Insight
- Develop and refine joint messaging with our most strategic GSIs and ISVs, articulating Okta's differentiated value in enterprise transformation engagements.
- Analyze partner business models, service offerings, and vertical expertise to inform GTM strategies.
- Monitor competitive activity in the identity SI ecosystem to shape positioning and combat threats.
- Support cross-functional product launches and solution rollouts in collaboration with GSI partners.
- Support integrated campaigns and account-based marketing (ABM) programs to drive GSI pipeline.
- Own the development of partner-specific value props, solution overviews, pitch decks, and playbooks.
- Create tailored messaging, positioning, and sales enablement content that resonates with GSI partners and their clients.
- Train both internal sales teams and GSI partner teams on the joint value proposition.
- Build battlecards, pitch decks, and demo narratives specifically for the GSI channel.
- Be the subject matter expert helping build partner-branded content such as solution briefs, customer case studies, and blog posts to support demand gen and awareness.
- Support executive comms and partner events with messaging, abstracts, and on-stage presence content.
- Present on webinars alongside our partners providing an indepth, technical perspective around tech integrations, as well as Auth0 and Okta platforms.
- Act as the primary PMM interface for the GSI alliance leaders, global partner marketing and other cross functional marketing teams.
- Collaborate with partner marketing on integrating partner messaging into Campaigns, Field activations, and AR/PR to amplify GSI narratives and momentum.
- Track KPIs including pipeline sourced via GSI partners, content performance, and Highspot engagement.
- Iterate GTM efforts based on campaign analytics, sales feedback, and quarterly business reviews (QBRs).
- Support deal velocity by arming GSI sellers and company reps with co-branded content and account strategies.
- Help influence joint opportunities and upsells.
- 8 years in B2B Product Marketing, Partner/Channel Marketing, or a GTM Strategy role
- Strong experience working with or supporting GSIs or large consulting firms (Accenture, Deloitte, PwC, etc.)
- Proven ability to create compelling messaging and enablement for technical and business audiences
- Demonstrated success in launching partner GTM programs that drive measurable results
- Excellent communication, project management, and cross-functional collaboration skills
- Adept at managing ambiguity, prioritizing effectively, and balancing strategic with tactical execution
- Bachelor’s degree required; MBA or equivalent experience preferred
The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:
$147,000—$221,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:
$117,000—$175,000 CAD
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection Community at Okta
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
Salary : $221,000
