Paid Search Marketing Manager

Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger. Job Description: We’re looking for a Paid Search Marketing Manager who can take operational ownership of Lower’s SEM program across Google Ads and Microsoft Ads. This is a hands-on role focused on campaign execution, optimization, and day-to-day performance management within one of the company’s most important acquisition channels. You’ll report to, and partner closely with our Head of Paid Acquisition to translate strategy into action — ensuring campaigns are structured correctly, budgets pace efficiently, tests are run consistently, and performance insights flow cleanly across Marketing, Sales, and Analytics. This is an ideal opportunity for a strong SEM practitioner who thrives in the details, understands how to drive efficiency in high-intent auctions, and wants to grow into a more strategic performance marketing leader over time. WHAT YOU'LL DO Execute and optimize SEM campaigns Manage daily SEM operations across Google Ads and Microsoft Ads, including pacing, bid adjustments, negative keyword management, and QA. Optimize toward core business KPIs such as lead volume, CPL, cost per funded loan, and ROAS. Ensure campaign structures, ad groups, and match types are properly maintained for performance and scalability. Improve efficiency and lead quality Analyze funnel performance and collaborate with Sales and Analytics to understand downstream conversion trends. Adjust bidding, targeting, and audience strategies to deliver higher-quality leads. Run ongoing testing and experimentation Execute A/B tests on ad copy, extensions, bidding strategies, and landing page experiences. Surface insights quickly and provide recommendations for scaling winners or shutting down underperformers. Partner cross-functionally Work with Web, Product, and CRO teams to improve landing page performance and reduce friction in the application funnel. Support data and analytics partners in improving reporting, attribution, and offline conversion accuracy. Monitor, report, and communicate performance Provide weekly updates on performance trends, efficiency, pacing, and tests in progress. Highlight issues early, take action quickly, and maintain tight operational discipline across campaigns. WHO YOU ARE 3–5 years managing paid search campaigns, ideally in performance-driven environments such as fintech, mortgage, proptech, insurance, or other lead-generation categories. Strong operator comfortable with daily execution, deep optimization, and KPI accountability. Proficient with Google Ads, Microsoft Ads, offline conversion imports, and first-party data usage. Analytical mindset: you enjoy digging into dashboards, identifying trends, and using data to guide decisions. Excellent communicator who can summarize insights clearly and concisely. Comfortable working in a fast-paced environment where priorities shift and speed matters. Excited to contribute to a mission-driven company helping people achieve homeownership. WHY JOIN US Impact: You’ll directly influence one of our most important acquisition channels and help strengthen the economics of our mortgage business. Growth: You’ll gain exposure to advanced SEM strategies, offline conversion optimization, and unit-economic modeling — with opportunities to expand scope over time. Collaboration: You’ll work closely with high-caliber partners across Sales, Product, Data, and Marketing. Mission: Help more people achieve homeownership—one of life’s biggest milestones. Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Privacy Policy Here at Lower, we believe homeownership is the greatest wealth creator in America today. Our goal is to make homeownership accessible to more people. We also know the path to get there can be daunting; but it doesn’t need to be. As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey. Lower has originated, underwritten, and funded tens of billions of dollars in home loans and offers an industry-leading customer experience with ratings of 4.8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A from the Better Business Bureau. We innovate through technology, but our people are what sets us apart. Are you interested in a career at Lower but not sure what you're looking for? Click here to drop us your Resume and we can help find you a good fit on our team!