Social Media Specialist

We grow the world’s BEST Strawberries & that wouldn’t be possible without our Supporting Teams!

As part of our Marketing Team, the Social Media Specialist builds the strategy for our organic social platforms, and will produce some but not all in-house social assets, with the goals of audience engagement and impacting consumer buying decisions. The role also includes active community engagement and consumer care.

What You’ll Be Responsible For

• Build the strategy and asset pipeline for Oishii’s organic social media platforms (Instagram as our core platform, but includes halo platforms such as LinkedIn, X, and working closely with the Sr Marketing Manager to repurpose content for paid TikTok ads) with a focus on on-brand, engaging copy and content that helps drive brand awareness.
• Work with Oishii PR team and outside partners to seed berries and manage the flow of incoming content that delivers on marketing initiatives and seasonal campaigns.
• Create & execute PR and influencer mailers (boxes, themed mailers, baskets, merch, gift cards etc).
• Arrange delivery and at times make deliveries to Oishii VIPs and collab partners to ensure the absolute best experience!
• Manage relationships with 8-12 external content creators and existing or potential brand partners per quarter, acting as a key contact for the brand and brand visual aesthetic.
• Manage internal requests from various stakeholders on using our social handle to support retailers and other marketing initiatives, prioritizing the most impactful and strategic needs first
• Working closely with the Creative Director to ensure all copy and content aligns with brand identity, campaigns, and storytelling goals.
• Attend Oishii activations and events to capture content, edit video and still images in-app for social posts, and write headlines & body copy for social posts
• Work closely with the creative team to develop and create content series at least 1-2 times a quarter (Person-on-the-Street interviews, Staff Interviews, Farm Education Videos, etc.)
• Provide ongoing community engagement across all Oishii social platforms (IG, Facebook, TikTok, Pinterest) including: liking, hearting, commenting on owned and earned content, as well as partner and retailer brands. Engagement is a critical metric and this is an imperative for keeping accounts healthy.
• Social Housekeeping: organizing UGC content, updating analytics tracker, reporting on monthly KPI’s & success metrics.
• Consumer Experience: Fielding and responding to consumer feedback regarding fresh berries and shelf stable products (eg Jam) via DMs, public messages, or emails and ensuring a positive follow-up experience for the consumer