What are the responsibilities and job description for the Retention Manager position at Ohsnap?
About The Job
Ohsnap is the innovative startup that's been redefining how people use their phones since 2019. We make phone accessories that don’t suck
.
We're looking for a Retention Manager to take full ownership of how we talk to our customers after they buy. Email, SMS, loyalty, reviews, direct mail — all of it. You'll work directly with the Director of Marketing, build the lifecycle program from strategy through execution, and own one of the highest-leverage revenue channels in our busines
s.
This isn't a role where you pass briefs to an agency and review their work. You'll write the strategy, design the emails, build the flows, run the tests, and report the results. We think a single sharp operator with the right tools beats a generalist agency, and we want that operator to be y
ou.
You'll be a great fit if
- you:Have 3 years running lifecycle marketing at a DTC brand and can point to specific revenue
- winsKnow Klaviyo deeply, and have opinions about how it should be se
- t upCan design emails yourself in Figma. We have designers to support what's necessary, but most of the design will be up to
- you.Are obsessive about A/B testing and have a real methodology for what to test, in what order, and how to read the res
- ultsWrite copy that doesn't sound like marketing. We are honest, authentic, and self-deprecating. People are tired of marketing speak, let’s keep it r
- eal.Understand the full retention picture beyond email: SMS strategy, review collection, loyalty/referral programs, post-purchase experie
- nce.Are tech-savvy and know how to use tools like Claude or GPT to move faster. Please don’t use their creative copy though. It's not just bad, it's really
bad.
Must-h
- aves:Demonstrable track record growing email/SMS revenue as a percentage of total at a DTC
- brandEnd-to-end Klaviyo profic
- iencyAbility to design emails and write copy yourself. This is important and separates you from other applicants. Have exam
- ples.The ability to be proactive without being told what to do. The less hand-holding you need, the be
tter.
Nice-to-
- haves:Experience with SMS platforms (Attentive, Postscript, or si
- milar)Direct mail experience (PostPilot, Inkit, or si
- milar)SEO instincts. If you have content/SEO chops on top of lifecycle, even
- betterReviews and UGC platform experience (Okendo, Junip,
Yotpo)
You might not be a great fit
- if you:Need a big team or an agency to execute on your ideas. This is yours
- to own.Prefer a structured environment where someone tells you what
- to do.Want a quiet, fully-defined role with clear boundaries. We move fast, things shift, and you'll occasionally end up doing things that weren't in this job descr
iption.
What you'll actu
- ally do:Audit our current Klaviyo setup and tell us what we’re doing well and what needs imp
- rovementCreate and own the full lifecycle calendar, synced with the general marketing c
- alendar.Design and write emails and SMS
- in-houseRun a continuous A/B testing
- program.Report monthly on KPIs and what yo
- u testedPartner with creative and design on bigger campaigns and product
- launchesHelp us figure out direct mail, loyalty, and referral as we build out r
etention
What
- we offer:$80k-$115k salary, depending on e
- xperienceFull healthcare coverage, individual or family (comp
- any-paid)Profit sharing
- equityUnlimited PTO very flexible
- scheduleA fun, high-energy office environment in a cool space in
- Apex, NCReal ownership. You will be the only retention role at th
e company
Location:Strongly prefer Raleigh-Durham-Apex-Cary area, on-site in our Apex, NC office. Open to discussing remote for the right candidate, but you should expect to be in the office regularly for shoots, launches, and
team time.
Ho
w to apply:Drop a note on LinkedIn (or in your application) telling us a bit about yourself, the lifecycle program you're most proud of, and why you think you're a fit. Resumes are welcome, but a strong LinkedIn profile a short personal note goes a long way. If you can share a flow or campaign you built that moved a real number, amazing. Got a portfolio? Even better. No cover letter required, just be re
Salary : $80,000 - $115,000