What are the responsibilities and job description for the Senior Graphic Designer position at Oglebay?
The Senior Graphic Designer is a creative visionary and hands-on designer responsible for leading the full visual design program for the Wheeling Park Commission, including Oglebay Park Resort and Wheeling Park, and Oglebay Foundation. This role oversees brand development, creative concepting, marketing design execution, and visual storytelling across all paid and organic media channels.
From designing compelling advertising campaigns to guiding the creative direction for photography shoots and developing new sub-brands, this individual brings strong design sensibility, brand consistency, and storytelling skills to every touchpoint. The ideal candidate is equal parts visual craftsman and strategic thinker, capable of working cross-functionally to elevate the guest experience and brand perception.
As a central member of the Commercial Strategy team, this role is instrumental in developing brand-aligned creative that drives awareness, engagement, and revenue, while stewarding the visual integrity of Oglebay Park Resort and Wheeling Park across all platforms
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Creative Design & Production
- Concept, design, and produce high-quality marketing and communication materials for both paid (digital, print, OOH, social, broadcast) and organic (social media, website, email, signage) channels.
- Own the full design lifecycle — from ideation and concepting to final file prep and delivery — across formats including: static and animated digital ads, social media graphics, email campaigns, signage (event signage, wayfinding, legacy acknowledgment, and more), brochures, maps, rack cards and branded merchandise and collateral
- Work within and evolve existing brand templates to maintain consistency and efficiency.
Visual Brand Leadership
- Lead the design and development of new brand identities and sub-brands, including logos, color palettes, typography systems, and brand guidelines.
- Ensure consistent visual execution of all brand assets in alignment with Wheeling Park Commission’s positioning and tone.
- Regularly audit and evolve brand assets to remain fresh, competitive, and on-brand across all guest touchpoints.
Art Direction for Photo & Video
- Collaborate with photographers and videographers to provide creative direction for branded shoots.
- Serve as the lead art director on commercial video projects, including early-stage concept development, mood boards, and storyboarding.
- Collaborate with media and content teams to ensure photography and video assets align with campaign goals, guest demographics, and seasonal narratives.
Creative Concepting & Campaign Ideation
- Partner with Commercial Strategy team members to translate marketing objectives into compelling creative concepts.
- Develop and present big ideas for seasonal campaigns, product launches, event promotions, and destination storytelling.
- Lead brainstorms and participate in creative development sessions to bring cross-platform campaigns to life with visual cohesion and emotional resonance.
Collaboration & Creative Operations
- Work closely with the broader Commercial Strategy team to align visuals with campaign strategies, messaging, and brand tone.
- Manage design timelines, asset requests, and production schedules to meet marketing and operational deadlines.
- Maintain clear file organization and version control across digital asset management systems.
- Complete appropriate trainings listed on the human resources Training Matrix.
- Adhere to Wheeling Park Commission’s safety rules and policy; refer any and all safety concerns to department manager, safety committee or human resources.
- Interact with the public with a cheerful and positive attitude, solve guest problems and complaints in a proper manner, and maintain harmonious working relationships with fellow employees.
COMPENTENCIES:
- Strong portfolio demonstrating excellence in layout, typography, brand design, and art direction.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects or Premiere is a plus).
- Ability to translate strategic goals into compelling creative concepts and visuals.
- Experience producing assets for both digital and print media.
- Strong project management, time management, and communication skills.
- Bachelor’s degree in graphic design or related field.
- Experience with hospitality, tourism, resort or destination marketing.
EDUCATION and/or EXPERIENCE
Fourth year college or university program certificate; or four to six years related experience and/or training; or equivalent combination of education and experience.