Marketing Manager

The Marketing Manager plays a key role in advancing Officeworks’ brand presence and business objectives through strategic marketing initiatives. This individual will lead multi-channel campaigns, develop compelling content, and create both foundational marketing collateral and targeted sales tools.

This role combines strategic thinking with hands-on execution—responsible for shaping the voice and visual consistency of our brand across all materials. The ideal candidate brings creative insight, industry fluency, and a collaborative spirit to connect marketing strategy with measurable results.

Essential Job Responsibilities:

Campaign Development Execution

• Plan, manage, produce, and launch integrated marketing campaigns aligned with company goals and revenue targets.
• Partner with VP of Brand & Client Engagement, Business Development and Sales teams to develop tailored Account Based Marketing (ABM) materials and touchpoints that deepen client engagement.
• Track performance metrics and optimize campaigns for measurable impact and ROI.

Content Creation Collateral Development

• Design and produce high-quality content across all channels, including case studies, thought leadership, insight pieces, and social media.
• Develop and maintain foundational marketing collateral such as brand presentations, qualification & pitch decks, vertical market collateral, and other general presentations.
• Create and oversee sales collateral, including client-specific RFPs, pursuit materials, and ABM tools that align with business goals.
• Coordinate project photography and case study storytelling, ensuring alignment with brand standards.
• Maintain brand consistency and excellence in all communications.

Events Engagement

• Support planning and execution of client-facing and internal events that strengthen relationships and reinforce Officeworks’ brand presence.
• Collaborate with regional teams to promote local initiatives and highlight success stories across markets.
• Develop and launch creative event collateral to support regional initiatives.

Partnership Mentorship

• Serve as a mentor to the Marketing Coordinator, fostering professional growth and collaboration.
• Manage external creative, print, and digital partners (based on experience and project scope).

Other Responsibilities:

• Assist the Marketing Coordinator with other marketing tasks as needed such as creating content for Google Slides/PowerPoint presentations, case studies, website content, email campaigns, blogs etc.
• Assist in maintaining marketing assets on company shared drive and Google intranet site
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and marketing ideas and tactics with the team

Education and Experience:

• Bachelor’s degree in Communications, Interior Design, Graphic Design or equivalent experience
• 8 years of relevant marketing experience, preferably in a B2B and/or design-related industry experience
• Strong writing, editing, and storytelling skills with an eye for design and detail
• Proven experience creating both foundational marketing materials and sales collateral
• Familiarity with platforms such as Google Business Suite, Adobe Creative Suite[KB1] , Canva, HubSpot, etc. With the ability to navigate website platforms such as WordPress, Square Space, etc.
• Strong project management skills and ability to manage multiple priorities and stakeholders
• Experience mentoring junior team members is a plus

Travel Requirements:

• May require occasional overnight travel

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.