Social Media Account Manager

Offensive Marketing Group - Phoenix, AZ

About Offensive Marketing Group

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. We partner with innovative brands to build powerful digital presences, drive measurable results, and connect with passionate audiences. Our team combines deep industry knowledge with cutting-edge marketing expertise to deliver exceptional work for clients who share our passion for the outdoors lifestyle. From social media and content creation to digital advertising and SEO, we're dedicated to helping our clients succeed in competitive markets.

Come be a part of something extraordinary with Offensive Marketing Group!

About the Role

The Social Media Account Manager is creative, collaborative, and self-driven. You will organically grow client communities across their social profiles through strategic content, community engagement, and data-driven decision making. Understanding social media trends and a passion for the Firearms, Outdoors, Hunting, Fishing, Off-road, Survival, and Defense Industries is critical, as is the ability to craft copy that embodies each unique client that OMG manages.

Prior experience managing social profiles with large follower counts utilizing third-party software is a must, with Sprout Social being preferred. In-depth knowledge and experience with the Firearms, Outdoors, and Defense industries is a must.

This is an in-person position based out of our office in north Phoenix, Arizona. Please do not apply if you are not able to work in the office five days a week.

Learn more about us at www.offensivegroup.com

Key Responsibilities

Strategy & Account Management

• Own the social media strategy for multiple client accounts - develop recommendations, explain your reasoning, and demonstrate impact
• Develop long-term strategies for growth, engagement, and client satisfaction
• Interface directly with clients to ensure satisfaction, present monthly reports, and identify opportunities
• Identify opportunities for projects outside retainer scope and bring them to leadership for consideration
• Work in sync with Social Media Lead and Director of Client Strategy to prioritize projects and meet deadlines

Content Creation & Management

• Maintain social media content calendars, planning one month of posts in advance using Sprout Social
• Write, edit, publish, and share engaging daily content that maintains each client's unique voice and personality
• Create graphic design for holidays, special events, promotions, and premium content
• Use Monday.com boards to coordinate creative production and provide direction to the creative team
• Develop identifiable style and personality for each client, maintaining brand continuity
• Create style guides for new accounts
• Assist with photo/video productions as needed

Platform Management & Community Engagement

• Manage and maintain client social media accounts daily utilizing Sprout Social (Instagram, Facebook, X, YouTube, TikTok, Reddit)
• Interact and respond to comments, tagging, and direct messages on all social platforms
• Quickly and effectively resolve any issues or criticisms that arise across OMG client social profiles
• Research and discover new ways of reaching audiences through emerging platforms and content trends
• Stay current on social media trends and inform management of relevant changes

Analytics & Reporting

• Use Sprout Social for analytics, competitor research, and reporting
• Monitor performance metrics and adjust strategy based on data
• Ensure all client social deliverables are completed within deadlines
• Take notes and produce action items from client meetings for the Social Media Lead

Required Qualifications

Experience & Education

• Bachelor's degree in Communications, Marketing, Design, Social Media, or related field (preferred)
• 3 years experience in social media, community building, or creative social roles, 7 years experience with no degree
• Proven campaign success with a strong portfolio of content

Industry Knowledge

• Robust understanding of social media platforms including Facebook, Instagram, YouTube, X, TikTok, Reddit, and online forums in the firearms/outdoors space
• Familiarity with platform algorithms, best practices, and evolving trends

Technical Skills

• Strong proficiency with Sprout Social (or similar social media management platforms)
• Experience with social analytics and social listening tools
• Familiarity with Adobe Creative Suite for graphic design
• Experience with project management tools (Monday.com or similar)

Core Competencies

• Highly driven self-starter with uncompromising integrity
• Visionary thinker who can create compelling concepts and break them into executable micro-tasks
• Strong creative and strategic decision-making skills with content curation experience
• Quick learner, logical thinker, and collaborative team player
• Ability to work in fast-paced environment, handle stress appropriately, and adapt to dynamic situations with little advance notice
• Excellent written and verbal communication skills
• Ability to work cross-functionally and interface directly with clients

Stand Out Qualifications

The following experience will make your application stand out:

• Prior work experience at an advertising or marketing agency
• Deep knowledge of firearm products, brands, and industry trends
• Personal experience with firearms, hunting, fishing, or outdoor sports
• Active participation in firearms/outdoors communities (forums, events, competitions)
• Understanding of firearms regulations, compliance, and advertising restrictions
• Existing network within the firearms/outdoors industry

Compensation & Benefits

Job Type: Full-time

Schedule: Monday - Friday, 9 AM - 5 PM (in-office)

Salary: $45,000 - $65,000 per year (based on experience)

Benefits:

• 401(k) with company matching
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off

To Apply

Submit your resume, portfolio of social media work, and a brief cover letter explaining your experience in the firearms/outdoors industry to jared@offensivegroup.com.

Offensive Marketing Group is an equal opportunity employer.