Email Marketing Strategist

Offensive Marketing Group - Phoenix, AZ

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in firearms, outdoors, hunting, and defense industries. We combine deep industry knowledge with high-performance marketing to deliver exceptional results for clients who share our passion for the outdoors lifestyle.

The Email Marketing Strategist owns email and SMS marketing for our entire client roster from end to end. You'll build, launch, and optimize campaigns and automated flows across multiple clients simultaneously, handling everything from strategy and segmentation to copywriting, design, and reporting. This is a high-autonomy individual contributor role for someone who can run the channel independently and deliver results without day-to-day oversight. Leadership provides strategic direction on platforms, budgets, and performance priorities; you execute and own the work.

This is an in-person position based in north Phoenix, Arizona.

Campaign & Flow Management

• Own email and SMS marketing end-to-end across multiple clients simultaneously
• Build, schedule, and deploy campaigns including promotions, newsletters, product launches, and announcements
• Develop and maintain automated flows (welcome series, abandoned cart, post-purchase, win-back, and lifecycle journeys)
• Manage send calendars and coordinate timing with broader client marketing activity
• Execute A/B testing on subject lines, content, send times, and segmentation

Strategy & Segmentation

• Develop channel-level email and SMS strategy for each client
• Build and manage list segmentation, personalization, and targeting
• Maintain list health, hygiene, and deliverability
• Manage opt-in/opt-out, consent tracking, and compliance with CAN-SPAM and TCPA
• Identify opportunities to grow revenue and engagement through the email and SMS channels

Content & Design

• Write all email and SMS copy, including subject lines, preview text, body content, and calls to action
• Design and build email templates and graphics independently
• Ensure all creative is brand-aligned, mobile-responsive, and optimized for performance
• Coordinate with content creators to source photography and visual assets as needed

Reporting & Optimization

• Track and report on performance across all clients (open rates, click rates, conversions, revenue, list growth)
• Deliver monthly reporting with insights and recommendations
• Continuously optimize campaigns and flows based on performance data
• Surface strategic recommendations to leadership on platforms, budget, and channel priorities

Cross-Functional Collaboration

• Work as part of account-based teams to align email and SMS with broader client goals
• Coordinate with social media, digital advertising, SEO, and content teams on integrated campaigns
• Communicate clearly with internal stakeholders on timelines, deliverables, and results

• Bachelor's degree, OR four years of direct experience as an email marketing manager at a marketing agency in lieu of a degree
• Agency experience managing email and SMS for multiple clients simultaneously (required, no exceptions)
• Multiple years of hands-on experience with Klaviyo (required)
• Proven ability to own email and SMS marketing end-to-end with minimal oversight
• Strong copywriting skills for both email and SMS
• Graphic design skills with the ability to build polished, on-brand email creative independently
• Working knowledge of automation, segmentation, deliverability, and list management
• Understanding of email and SMS compliance (CAN-SPAM, TCPA)
• Familiarity with firearms, tactical, outdoor, and related brands, and a genuine interest in the industry
• Self-motivated, organized, and able to manage competing deadlines across accounts

• Experience with additional email and SMS platforms (Listrak, Mailchimp, Attentive, Postscript, etc.)
• Klaviyo certification
• Experience marketing in regulated or firearms-adjacent industries
• Familiarity with project management tools (Monday.com preferred)
• Personal interest or background in firearms, hunting, shooting sports, or the outdoors

Salary: $70,000 - $85,000 per year

Job Type: Full-time, in-office

Schedule: Monday - Friday, 9 AM - 5 PM

Benefits:

• 401(k) with company matching
• Health, dental, and vision insurance
• Paid time off
• Performance-based bonuses

Submit your resume, a brief cover letter outlining your agency email marketing experience and Klaviyo background, and examples of email campaigns or flows you've built to jared@offensivegroup.com.

Offensive Marketing Group is an equal opportunity employer.