Senior AVP, Strategic Growth - Outpatient

Description

The Senior Assistant Vice President (S.AVP) of Strategic Growth is a key leader responsible for driving business development and accelerating growth across Odyssey Behavioral Healthcare’s Outpatient Services. This role connects clients, families, and providers to the right clinical resources, ensuring seamless access and exceptional service delivery.

Partnering with the VP of Strategic Growth and cross-functional leaders in business development, marketing, and operations, the S.AVP analyzes market trends, sets growth priorities, and leads client engagement strategies. The position is instrumental in building strategic partnerships, optimizing referral channels, and removing barriers to care—positioning Odyssey as a preferred behavioral healthcare provider.

What we offer:

• Collaborative environment dedicated to clinical excellence
• Multiple Career Development Pathways
• Company Supported Continuing Education and Certification
• Multiple Health Plan Design Options Available
• Flexible Dental and Vision Plan Options
• 100% Company Paid EAP Emotional Well-Being Support
• 100% Company Paid Critical Illness (with health enrollment plan)
• 100% Company Paid Life and ADD
• 401K with Company Match
• Company-Sponsored HSA, FSA, and DSA Tax Savings Accounts
• Generous Team Member Referral Program
• Parental Leave

Key Relationships

 Internal: Collaborates with admissions, outreach, business development, marketing, and operations teams; engages regularly with facility leadership, finance, and clinical teams.
External: Builds and maintains strong relationships with families, clients, referral partners, providers, vendors, and community organizations; supports national education and brand-building initiatives.

Primary Responsibilities 

1. Strategic Planning & Market Development

• Lead a national growth strategy informed by clinic performance and market utilization data.
• Prioritize expansion opportunities based on demographic, economic, and population trends.
• Oversee market and competitive assessments for new outpatient development.
• Collaborate with corporate and local leadership to drive payer, EAP, B2B, and referral partner strategies.

2. Account Growth & Retention

• Develop retention strategies for high-value and target accounts.
• Conduct strategic meetings with large-scale partners to advance and secure business.
• Identify and address internal and external barriers to growth.

3. Data-Driven Decision Making

• Analyze referral patterns and admissions data with admissions leadership.
• Leverage Salesforce CRM for lead, inquiry, and activity tracking.
• Provide regular KPI, ROI, and market performance reports to leadership.

4. Team Leadership & Development

• Support onboarding and ongoing training for business development and admissions staff.
• Lead weekly coaching sessions with outpatient business development leaders.
• Partner with outpatient leadership to develop training for clinical and operations leaders.
• Monitor and reinforce high-quality customer-facing communications.

5. Marketing & Brand Alignment

• Collaborate with marketing to enhance branding, SEM, and social media strategies.
• Ensure consistent messaging and brand voice across all communications.

6. Innovation & Market Positioning

• Develop innovative growth strategies to strengthen Odyssey’s market position.
• Launch differentiated clinical and organizational initiatives to enhance competitiveness

Additional Responsibilities 

• Attend internal and external business development and facility meetings (virtual and in-person).
• Partner with executive leadership on admissions goals for each location.
• Actively pursue new referral sources and partnerships.
• Establish on-site collaboration and presence in Odyssey office in TN.
• Perform other duties as assigned.

Qualifications

Qualifications:

 Education & Experience:

• Bachelor’s degree in Business, Healthcare Administration, Marketing, or related field (Master’s preferred).
• Minimum 7 years of progressive leadership experience in healthcare business development or strategic growth.
• Proven track record of executing growth strategies in a multi-site healthcare environment.
• Strong Salesforce CRM experience preferred.

Skills & Competencies:

• Leadership & Strategy: Visionary thinking, collaborative leadership, and the ability to inspire cross-functional teams.
• Analytical & Technical: Strong data analysis skills; proficient in MS Office; Salesforce expertise.
• Communication: Exceptional verbal, written, and presentation skills; ability to influence at all levels.
• Relationship-Building: Ability to engage with diverse stakeholders, from clients to executives.
• Marketing Insight: Understanding of traditional and emerging marketing channels.
• Operational Excellence: Strong organizational, time management, and problem-solving skills.

Physical Requirements  

• While performing the duties of this job, the employee will be required to communicate verbally and in writing with peers, clients, referral partners, and vendors. 
• Position requires occasional overnight travel; work is performed in multiple settings, at the facility, corporate office, hotel, and at home. 
• Job performance will require the ability to move throughout the building as well as sit or remain stationary for extended periods of time. 
• While performing the duties of this job, the employee may be required to talk, hear, sit, stand, walk, reach, climb or balance, stoop, kneel.  
• Ability to move 20-30 pounds.  

Odyssey Behavioral Healthcare, LLC provides equal employment opportunities without regard to race, color, creed, ancestry, national origin, ethnicity, sex, gender, sexual orientation, marital status, religion, age, disability, gender identity, genetic information, service in the military, or any other characteristic protected under applicable federal, state, or local law. Equal employment opportunities apply to all terms and conditions of employment. Odyssey reserves the rights to modify, interpret, or apply this job description in any way the organization desires. This job description in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying this position. Reasonable accommodations may be made to reasonably accommodate qualified individuals with disabilities. This job description is not an employment contract, implied or otherwise. The employment relationship remains “At-Will.”