What are the responsibilities and job description for the Senior Marketing Director position at Odevo?
We are on a mission to become the leading international force in residential property management. What we do matters to billions of people in their everyday lives.
Residential real estate is the world’s largest asset class, and for most families, buying a home is the single biggest financial decision they will ever make. For too long, residential property management has fallen short of homeowners' and residents' expectations, and the industry is ready for change. Odevo was formed to make that change happen.
In just six years, Odevo has grown more than 70-fold, establishing us as the leading international player. We are more than 14,000 people across the US, the UK, the Nordics, Germany, Spain, Portugal, Mexico, and Italy building Odevo. Together, we aspire to break new ground through innovation and cultivate a workplace where we help each other succeed, where ideas matter more than titles, and where kindness is a strength.
By combining the power of people and technology, we set a new standard for how homes are managed. Our technology-enabled services simplify living for residents and create a better experience for property owners and boards.
Our ambition is to continue our fast-growing journey through new customers, service expansion, and by partnering with great companies that share our mindset and ambition, both in existing and new markets.
As we continue to grow, we stay true to who we are, challenge unnecessary bureaucracy, and keep decision-making close to our customers.
If you share our mindset and ambition, we’d love you to join us and help accelerate our mission together.
About The Role
The Senior Director of Marketing will professionalize how we market and sell across our US portfolio. This is a foundational role, based on creativity and innovation. The Senior Director of Marketing will work in a decentralized model, partnering closely with our operating companies to sharpen their go-to-market, build real demand generation capability, and lift commercial performance across the board.
Our OpCos are our core brand. This role exists to make them stronger, more competitive, and more effective at winning, growing sales, and retaining customers, while building the platform-level capabilities that compound over time. A high performer in this role will also unlock meaningful cross-sell and upsell of Value-Added Services, turning our existing customer base into a significant growth lever.
Key responsibilities
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Residential real estate is the world’s largest asset class, and for most families, buying a home is the single biggest financial decision they will ever make. For too long, residential property management has fallen short of homeowners' and residents' expectations, and the industry is ready for change. Odevo was formed to make that change happen.
In just six years, Odevo has grown more than 70-fold, establishing us as the leading international player. We are more than 14,000 people across the US, the UK, the Nordics, Germany, Spain, Portugal, Mexico, and Italy building Odevo. Together, we aspire to break new ground through innovation and cultivate a workplace where we help each other succeed, where ideas matter more than titles, and where kindness is a strength.
By combining the power of people and technology, we set a new standard for how homes are managed. Our technology-enabled services simplify living for residents and create a better experience for property owners and boards.
Our ambition is to continue our fast-growing journey through new customers, service expansion, and by partnering with great companies that share our mindset and ambition, both in existing and new markets.
As we continue to grow, we stay true to who we are, challenge unnecessary bureaucracy, and keep decision-making close to our customers.
If you share our mindset and ambition, we’d love you to join us and help accelerate our mission together.
About The Role
The Senior Director of Marketing will professionalize how we market and sell across our US portfolio. This is a foundational role, based on creativity and innovation. The Senior Director of Marketing will work in a decentralized model, partnering closely with our operating companies to sharpen their go-to-market, build real demand generation capability, and lift commercial performance across the board.
Our OpCos are our core brand. This role exists to make them stronger, more competitive, and more effective at winning, growing sales, and retaining customers, while building the platform-level capabilities that compound over time. A high performer in this role will also unlock meaningful cross-sell and upsell of Value-Added Services, turning our existing customer base into a significant growth lever.
Key responsibilities
- Measurably increase lead generation across all companies and channels
- Develop a scalable demand generation engine that improves customer acquisition cost over time
- Drive meaningful revenue growth from our existing customer base through upsell and cross-selling of adjacent services
- Design the target operating model that makes our companies better at winning and keeping customers
- Build the foundations of a marketing team and function that can scale with the US market
- Improve conversion through the sales funnel across all channels
- Implement tools and technologies that create value and efficiencies amongst our operating companies
- Curious: You are naturally inquisitive, always looking for smarter more effective ways to create value and drive change
- Structured: You take a systematic approach and can transform ideas into scalable solutions. You thrive on creating order and impact in dynamic environments.
- Collaborative influence: You are a team player who builds trust quickly, listens well, and knows how to align stakeholders across multiple companies without relying on formal authority.
- Entrepreneur mentality: You are humble enough to roll up your sleeves, focused enough to prioritize what matters, and resilient enough to test, learn, and keep improving until the work drives measurable impact.
- Analytical: You use data and insights to guide decisions and see patterns that others might miss. You enjoy turning complexity into clarity.
- 7 years of B2B or B2C marketing experience with a strong track record in demand generation and growth marketing
- You understand that agentic AI represents a fundamental shift in how marketing operates and lead by example by actively applying it across all marketing strategies
- Hands-on experience building a marketing strategy from the ground up and defining the approach, aligning stakeholders, and seeing it through to execution
- Clear understanding of how to drive growth from new and existing customer channels
- Comfort owning and optimizing a marketing tech stack to drive efficiency and visibility
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