Marketing Specialist/Marketing Specialist, Senior

Job Description Marketing Specialist/Marketing Specialist, Senior Under general direction, leads, coordinates, and manages innovative marketing programs. Develops and implements innovative marketing programs with emphasis on research, strategic planning, execution, problem solving and evaluation. Marketing Specialist is a non-exempt position in salary grade 180. Min – $36.86 | Mid – $44.03 | Max – $51.20/hr. Marketing Specialist, Senior is an exempt position in salary grade 190. Min – $84,531.20 | Mid – $100,984.00 | Max – $117,416.00 The starting salary will be within this range based on qualifications. This posting will remain open until the candidate is selected. What You’ll Do Lead, develop, and execute innovative marketing campaigns, advertising programs, and promotions aligned with strategic goals Design and implement creative strategies to increase awareness and adoption of alternative transportation options Manage end-to-end marketing programs, including research, planning, execution, performance tracking, and evaluation Analyze market trends and data to generate actionable insights and inform strategic decisions Develop scopes of work, issue RFPs, evaluate proposals, and support contract negotiations with vendors and consultants Collaborate with internal teams and external partners to deliver high-impact campaigns on time and within budget Oversee and monitor program budgets, ensuring efficient allocation of resources and reporting to leadership What We’re Looking For Bachelor’s degree in Marketing, Business, Communications, or related field Minimum of five years of professional marketing, promotions, or events experience (Senior level only, 3 years for Specialist) Strong sales, outreach, and relationship-building skills Experience developing and managing marketing campaigns and budgets Ability to analyze data and translate insights into actionable strategies Excellent presentation, communication, and interpersonal skills Spanish language proficiency (reading, writing, and speaking) required for both levels Valid California driver’s license required Why You’ll Love It Here Play a key role in expanding sustainable transportation solutions Lead creative campaigns and community-focused initiatives Work with diverse stakeholders across business, education, and public sectors Make a measurable impact on ridership and regional mobility Join a team where innovation, integrity, and strategic thinking are valued. Apply now to help shape the future of OCTA’s programs. OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status. OCTA is the county’s transportation planning commission and public transit operator. With a focus on safety and accountability, we plan, fund, and implement countywide projects that include bus and rail transit, freeways and express lanes, rideshare, microtransit, paratransit, active transportation, and environmental programs. We’re passionate about creating a balanced, equitable and sustainable transportation system that reflects the diverse travel needs of the county’s 34 cities and 3.2 million residents. Our employees rated OCTA as a top workplace in Orange County. Come join us on our mission of keeping Orange County moving.

Salary : $37