What are the responsibilities and job description for the Head of Digital Marketing position at Observe, Inc.?
Location: San Mateo, CA
Team: Marketing
Reports to: Chief Marketing Officer
About Observe
Observe is redefining observability for the AI era. Our platform helps engineering teams understand everything that happens in their systems by turning telemetry into a unified data fabric. Built on an open data lake, a real-time knowledge graph and agentic AI workflows, we enable developers to troubleshoot faster at drastically lower cost.
Role Overview
We are looking for a Head of Digital Marketing to own the strategy, execution and performance of all digital channels at Observe. You will drive measurable pipeline impact across web, paid, organic and ABM programs. This is a leadership role for a data-driven, creative operator who thrives in a fast-moving technical B2B environment.
What You’ll Do
Team: Marketing
Reports to: Chief Marketing Officer
About Observe
Observe is redefining observability for the AI era. Our platform helps engineering teams understand everything that happens in their systems by turning telemetry into a unified data fabric. Built on an open data lake, a real-time knowledge graph and agentic AI workflows, we enable developers to troubleshoot faster at drastically lower cost.
Role Overview
We are looking for a Head of Digital Marketing to own the strategy, execution and performance of all digital channels at Observe. You will drive measurable pipeline impact across web, paid, organic and ABM programs. This is a leadership role for a data-driven, creative operator who thrives in a fast-moving technical B2B environment.
What You’ll Do
- Lead digital strategy and execution across paid search, paid social, display, retargeting, content syndication and web.
- Own the company website experience - optimize for conversion, engagement and performance while maintaining brand consistency.
- Scale integrated digital campaigns in partnership with Product Marketing and Events.
- Develop and manage the martech stack, including analytics, attribution and automation platforms.
- Establish performance frameworks and KPIs for all digital programs, tying activities directly to pipeline contribution and ROI.
- Partner closely with Sales and Revenue Operations to ensure high-quality lead flow and full-funnel visibility.
- Champion experimentation and innovation, leveraging AI, personalization and data-driven storytelling to engage technical audiences.
- Establish and lead the digital marketing function at Observe—own strategy, manage agencies and contractors, and hire as the team scales.
- 10 years of experience in digital marketing, with at least 3 in a leadership role for a high-growth B2B SaaS or developer-focused company.
- Deep expertise in multi-channel digital strategy including performance media, SEO, web analytics and conversion optimization.
- Strong command of budgeting, marketing analytics, data visualization and ROI modeling.
- Hands-on experience with Google Ads, LinkedIn Ads, programmatic platforms, HubSpot or Marketo, GA4 and modern web stacks.
- Demonstrated success building scalable digital engines that deliver measurable revenue impact.
- A strong creative sensibility and an understanding of technical audiences, especially engineering audience.
- Collaborative leadership style, comfortable working cross-functionally with Product, Sales and Engineering.
- You’ll work at the intersection of data, AI and observability, on a category-defining platform.
- Join an exceptional leadership team with deep experience in data and cloud infrastructure.
- Competitive compensation, equity and benefits.
- Hybrid work environment with flexibility and autonomy.
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