Director of Performance Marketing

Who We Are:

At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe our work goes beyond marketing because our employees and our clients deserve it. When we do what we do, dreams are realized.

If you're ready to bring your strategic expertise into an environment where Curiosity, Collaboration, Tenacity, Responsibility, and Innovation define the culture, this role is for you.

The Opportunity:

As the Director of Performance Marketing, you will lead and advance OBI’s performance media function across digital and traditional channels. Reporting to the VP of Growth, this role is responsible for driving strategic excellence, ensuring high-quality execution, and developing a high-performing team that delivers measurable, insight-driven results for our clients.

This is a key leadership position within the agency, with direct influence over media strategy, team development, and performance outcomes. You will shape how performance marketing is planned, executed, measured, and optimized—ensuring every program connects media investment to meaningful business impact.

What You’ll Do:

• Performance Marketing Leadership: Provide strategic leadership and oversight for performance marketing initiatives across client engagements, ensuring consistency, quality, and results. You’ll set the standard for how performance media is planned and executed across the agency.
• Channel Strategy & Execution: Lead performance marketing strategy and execution across paid search, paid social, programmatic, and traditional media channels. Your curiosity will drive continuous testing, learning, and optimization
• Media Planning & Budget Oversight: Oversee media planning, budget allocation, and channel mix decisions aligned to client objectives and performance goals. You’ll ensure investments are optimized for both efficiency and impact.
• Measurement & KPI Frameworks: Establish and manage KPI frameworks that connect media performance to meaningful business outcomes. Your responsibility ensures data integrity, clarity, and accountability in reporting.
• Conversion Rate Optimization: Lead conversion rate optimization efforts across landing pages, funnels, and post-click experiences in close collaboration with creative and web teams. Your tenacity ensures continuous improvement across the full customer journey.
• Full-Funnel Strategy: Guide full-funnel marketing strategies using first-party and third-party data solutions to support audience development, lifecycle marketing, and performance growth.
• Client Partnership: Partner closely with clients by leading performance discussions, presenting insights, and providing strategic recommendations. You’ll act as a trusted advisor, translating complex data into clear, actionable guidance.
• Analytics & Attribution Excellence: Ensure best practices in analytics, measurement, attribution, and reporting, including the use of Google Analytics and related platforms.
• Team Leadership & Development: Lead, coach, and develop a team of performance marketers, supporting skill development, career growth, and a culture of accountability and innovation.
• Quality Control & Optimization: Maintain strong quality control through regular campaign reviews, performance assessments, and optimization plans.
• Cross-Functional Collaboration: Collaborate closely with creative, strategy, insights, and client services teams to ensure integrated execution across a diverse client portfolio.
• Industry Leadership: Stay current on platform updates, media trends, and emerging technologies, applying relevant insights to elevate client programs and agency capabilities. 

What We Offer:

• A leadership role with meaningful influence on client performance and agency growth.
• A collaborative, inclusive workplace where your expertise and ideas are valued.
• Opportunities for professional growth, leadership development, and continuous learning.
• Competitive salary and benefits package.
• Flexibility and a supportive culture that values balance and well-being.

Why Join Us?

• Be part of a company that uses insights and innovation to deliver marketing that drives real business impact.
• Lead performance marketing strategies that connect media investment to measurable outcomes.
• Work in a culture that values curiosity, collaboration, responsibility, and tenacity.
• Help deliver dreams—for our clients, our teams, and yourself.

At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and walks of life.

Requirements

 What We’re Looking For:

• Performance Marketing Expertise: You bring deep experience across paid search, paid social, programmatic, and traditional media planning. 
• Strategic Leadership: You’ve successfully led and developed high-performing teams in an agency environment. 
• Analytical Mindset: You’re data-driven and skilled at translating insights into actionable strategies and optimizations. 
• Client-Facing Confidence: You’re comfortable presenting to and advising senior client stakeholders with clarity and credibility.
• Collaborative Approach: You thrive in cross-functional environments and believe the best work happens through partnership.
• Innovative Thinking: You’re always exploring new tools, platforms, and approaches to improve performance outcomes.

About You:

• You are curious by nature, always seeking to understand what drives performance and how to improve it. 
• You thrive in collaborative environments, bringing teams together to deliver integrated, results-driven campaigns. 
• You bring tenacity to optimization, testing, and performance improvement—never settling for “good enough.” 
• You take responsibility for results, holding yourself and your team accountable to high standards. 
• You embrace innovation, continuously evolving your approach in a fast-changing media landscape.