Sales and Marketing Director

MISSION STATEMENT

We are Called to serve a thriving community of seniors that live with dignity, connection and purpose.

CORE VALUES

Fully embraces a culture of hospitality and teamwork by living the Oakwood Core Values:

• Compassion: We care deeply about the people we serve and the people we work with on a daily basis. We work together to help one another.
• Faith: We have a commitment to remain true to the vision and mission of Oakwood.
• Inclusion: We include everyone. We welcome opinions and strive to consider different perspectives to create fair, welcoming, and accessible experiences for all.
• Integrity: We work to be transparent and fair. We act with honor and respect for our residents, their families, and our co-workers.
• Dedication: We care about the people we serve and work with on a daily basis. We are dedicated to providing superior service to one another and our community.

ESSENTIAL RESPONSIBILITIES (including but not limited to) for the Sales and Marketing Director:

Sales Leadership & Census Management

• Drive occupancy and census growth across Independent Living, Assisted Living, and Memory care.
• Oversee, coach, and support a five-person sales team responsible for managing the full sales pipeline—from inquiry to waitlist to closing.
• Serve as a working manager, actively participating in sales efforts and providing backup coverage for counselors as needed.
• Monitor and analyze sales metrics, forecasting, and conversion rates, adjusting strategies to ensure targets are met.
• Oversee and participate in the management of the community waitlist, ensuring timely communication and accurate tracking.
• Act as the first point of contact for contract-related questions from prospective residents, current residents, and staff members, ensuring clarity, consistency, and compliance with organizational standards.
• Support major sales initiatives, including the lease-up of new builds.

Marketing & Outreach

• Oversee execution of social media, event promotion, and on-the-ground marketing activities.
• Partner with the CMO on advertising, campaigns, content development, and reporting.
• Gather sales team insights to inform messaging and marketing initiatives.
• Represent the organization at community events, outreach activities, and networking opportunities.

Collaboration & Leadership

• Partner closely with the CMO and other campus leaders to align census strategies with organizational goals.
• Ensure consistency in communication and brand standards across marketing channels.
• Contribute to a culture of hospitality, teamwork, and mission-driven service.

ESSENTIAL QUALIFICATIONS

• Demonstrated ability to meet or exceed occupancy/census goals.
• Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Proficiency with marketing tools such as CRM systems,  Social media platforms and Analytics tools,  
• Working knowledge of Email marketing platforms, Basic design tools
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational and analytical abilities.
• Ability to balance strategic leadership with hands-on execution in a lean environment.

EXPERIENCE, EDUCATION, AND/OR TRAINING for the Sales and Marketing Director

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 5 years of experience in sales leadership, preferably in senior living, Real Estate, or other related service industry.