Marketing Coordinator

At OakStar, strong relationships are at the heart of everything we do—including how we work together. Since 2005, we’ve grown from a single location in Springfield, Missouri, into a trusted, multi-state financial institution serving communities across Missouri, Kansas, and Colorado. As an SBA Preferred Lender and a recognized leader in small business banking, our work supports local economies and meaningful growth—giving our team members the opportunity to make real, visible impact through their roles. 

Working at OakStar means joining a fast-paced, collaborative, and supportive team guided by our SERVE values—stewardship, empathy, responsiveness, vision, and empowerment. We’re committed to service excellence, giving back to our communities, and fostering a workplace where team members are supported. Comprehensive benefits include health, dental, vision, life, and disability insurances, as well as 401(k), 401(k) match, paid time off, and paid holidays.

Summary

The Marketing Coordinator is responsible for the day-to-day coordination and delivery of marketing work—keeping requests, campaigns, collateral, and communications moving from intake to completion. This role owns marketing workflow, supports internal partners, coordinates vendors, and maintains key marketing channels (including the bank's intranet) to ensure deadlines are met and deliverables are executed with accuracy and completeness. Working closely with the Marketing Director, the Marketing Coordinator translates priorities into action plans, tracks progress, and proactively escalates risks or resource needs. 

Essential Duties

• Serve as the primary coordinator for incoming marketing requests, ensuring requests are properly scoped, documented, prioritized, and assigned to the appropriate project owner.

• Maintain marketing project management tools, calendars, and workflows to track status, deadlines, dependencies, and approvals.

• Monitor progress across active projects and proactively follow up with project owners to ensure timelines are met.

• Communicate project status updates to stakeholders and ensure alignment on priorities and next steps.

• Support the coordination of marketing content development (emails, website updates, social media posts, brochures, and advertisements) in partnership with assigned content owners.

• Coordinate ongoing website content updates using the organization’s content management system (CMS).

• Ensure brand standards are followed across all marketing materials and channels prior to final review.

• Coordinate marketing support tasks, including: ordering and distributing business cards, editing and updating PDFs and basic marketing materials, and managing the promotional merchandise store (inventory, ordering, and fulfillment coordination).

• Manage and update content on OakStar’s internal intranet using SharePoint. 

• Maintain organized records of approved materials, versions, and final deliverables.

• Ensure all marketing materials adhere to bank policies and regulatory requirements (e.g., FDIC, Truth in Savings, Truth in Lending).

• Coordinate with external vendors (printers, agencies, media partners) to produce marketing materials, process invoices, track budgets, and maintain expense records.

• Coordinate logistics and materials for bank events, sponsorships, and community outreach initiatives; represent the bank at community events as needed.

• Utilize design and editing tools (Canva required; Adobe Creative Suite preferred) to complete minor updates and revisions.

• Prepare materials for internal reviews and compliance submissions, and conduct ongoing audits of marketing materials, website content, and intranet pages to ensure information remains current and accurate.

Secondary Duties

The Marketing Coordinator performs duties specific to the position and other functions as assigned.

Responsibilities

• Ensure compliance with all bank policies and procedures, as well as all applicable state and federal banking regulations.

• Treat people with respect, keep commitments, inspire the trust of others, work ethically and with integrity, uphold the bank’s values, and accept responsibility for one’s own actions.

• Demonstrate knowledge of and adherence to EEO policy, show respect and sensitivity for cultural differences, educate others on the value of diversity, promote a working environment free of harassment of any type, and value a diverse workforce.

• Follow policies and procedures, complete tasks accurately and on time, support the bank’s goals and values, and benefit the bank through outside activities.

• Perform the position safely, without endangering the health or safety of yourself or others, and report potentially unsafe conditions to management. Comply with occupational safety and health standards and all rules, regulations, and orders issued pursuant to the OSHA Act of 1970 that are applicable to one’s position at the bank.

• Possess and maintain a current driver's license and a vehicle with appropriate insurance coverage. Both are required to drive while performing assigned duties and responsibilities. 

• Possess and maintain adequate skills in computer operation, including email, word processing, spreadsheet, and specialty software programs.

• Possess and maintain adequate typing skills to meet the needs of the position.

• Possess and maintain adequate math skills to meet the needs of the position. This may include the ability to count currency and coin, calculate interest, balance accounts, add, subtract, multiply, and locate routine mathematical errors.

• Practice effective and efficient organizational and time management skills.

• Be able to work with general supervision while performing duties.

• Use effective oral, written, and interpersonal communication skills. This includes the ability to apply common sense when carrying out instructions, interpreting documents, understanding procedures, writing reports and correspondence, and speaking clearly to customers and employees.

• Be able to deal with routine problems involving multiple facets and variables in standardized situations.

Supervisor Responsibility

The Marketing Coordinator is not responsible for the supervision of any employee(s).

Environment, Physical & Mental Demands

The environment for this position is primarily a non-confined office-type setting in which employees are free to move about at will. This environment may include some minor annoyances, such as noise, odors, drafts, temperatures, etc.

Physical demands include writing, typing, speaking, listening, lifting (up to 25 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception, and adjusted focus), sitting, walking, standing, squatting, kneeling, and reaching.  

Mental demands include analytical reasoning, reading and understanding documents or instruments, performing detailed work, following directions, problem solving, providing effective customer or employee communication, performing accurate math calculations, understanding language, engaging in effective verbal and written communication, enduring stress, conducting multiple concurrent tasks, and withstanding constant interruptions.

Physical and mental demands also include correct usage of the following equipment: telephones, cellular phones, copy and fax machines, adding machines or calculators, encoders, money counters, credit card terminals, postage machines, cash recyclers, vaults, computers, and related printers.  

Work environment characteristics, physical demands, and mental demands are representative of those an employee encounters while performing the essential functions of this job and represent the knowledge, skill, and/or ability required to perform the job in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

These qualifications are general guidelines normally considered essential to the satisfactory performance of this position. The specifications listed below are representative of the knowledge, skill, and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviations from these qualifications.

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

• 1–3 years of marketing, communications, or related experience (financial services or banking experience preferred). 

• Strong organizational and project management skills with the ability to manage multiple priorities.

• Excellent written and verbal communication skills.

• Excellent attention to detail and commitment to accuracy.

• Familiarity with digital marketing tools (email platforms, social media scheduling tools, Google Analytics, CMS platforms).

• Basic understanding of marketing analytics and reporting.

• Ability to work collaboratively across departments and with external partners. 

• Knowledge of banking products and services is a plus. 

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). 

• Proficiency in Microsoft SharePoint.

• Experience with marketing platforms such as HubSpot, Salesforce Marketing Cloud, or similar tools preferred.

• Basic design skills in Adobe Creative Suite or Canva.

• Ability to travel to branches or community events as needed.

• Ability to adapt to changing priorities and maintain flexibility in a fast-paced environment.

• Strong problem-solving skills with the ability to implement timely and practical solutions. 

• Ability to work additional or non-standard hours as needed to meet deadlines or respond to other situations requiring extended availability.

Management reserves the right to change this position description at any time according to business needs.