Content Marketing Manager

About the Role

KO Marketing Group is seeking an experienced Content Marketing Manager to own the content strategy and execution across our portfolio of 15 home services and consumer brands. This is a high-ownership role for someone who thrives on variety, moves fast across multiple brand voices, and can bring structure to a large-scale content operation — from newsletters and blog posts to landing page copy and beyond.

You'll work closely with the Marketing Operations Director and cross-functional discipline leads (digital ads, websites, social, creative, events) to ensure every brand's content is consistent, on-strategy, and driving measurable results.

What You'll Do

Portfolio & Strategy

● Own the end-to-end content strategy for 15 brands in the home improvement and leisure space.

● Develop and maintain content calendars across brands, balancing evergreen needs with seasonal and campaign-driven priorities

● Translate each brand's distinct voice, audience, and positioning into consistent, high-quality content

Content Production & Management

● Write, edit, and oversee production of blog posts, landing page copy, email newsletters, website content, and other marketing collateral

● Manage a content pipeline across a high volume of concurrent projects without sacrificing quality or brand accuracy

● Partner with SEO/digital and creative teams to ensure content supports lead generation, organic search performance, and brand storytelling goals

● Review and edit content produced by team members, freelancers, or contractors to maintain quality standards

Cross-Functional Collaboration

● Work directly with the Marketing Operations Director on reporting, prioritization, and content performance reviews

● Partner with the digital ads, social media, creative, and events leads to ensure content aligns with broader campaigns

● Collaborate with brand stakeholders to gather input, approvals, and subject-matter expertise

Process & Optimization

● Build and refine repeatable content workflows and templates that scale across the portfolio (e.g., blog structures, landing page frameworks, newsletter formats)

● Use performance data (traffic, engagement, conversions) to continuously improve content effectiveness

● Maintain organized content documentation and asset libraries within our project management system (ClickUp)

What We're Looking For

Required

● 4 years of experience in content marketing, copywriting, or a related field, ideally in an agency or multi-brand environment

● Proven ability to manage a high volume of content across multiple brands, audiences, or clients simultaneously

● Excellent writing, editing, and proofreading skills, with the ability to adapt tone and voice across different brands

● Experience writing for varied formats: blog/SEO content, email newsletters, landing pages, and web copy

● Strong project management skills and comfort working with tools like ClickUp, Google Workspace, or similar

● Ability to work on-site in Rochester, NY

Preferred

● Experience in home services, B2C, or local/regional marketing

● Familiarity with SEO best practices and keyword-driven content strategy

● Experience with tools such as Ahrefs, GA4, or CMS platforms (WordPress, etc.)

● Prior experience managing freelance writers or junior content contributors

You'll Thrive in This Role If You

● Enjoy variety and can shift between brand voices and formats without losing quality

● Are highly organized and comfortable owning a large, moving portfolio of deliverables

● Take initiative to build better systems rather than waiting to be told what's next

● Communicate clearly and collaborate well with both marketing peers and brand stakeholders

Why Join KO Marketing Group

You'll have the opportunity to shape the content strategy for a diverse and growing portfolio of well-established local brands, working alongside a collaborative marketing team and leadership that values initiative and craftsmanship in content.

To apply, please submit your resume along with writing samples that demonstrate your ability to write across different brand voices and content formats.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Application Question(s):

• To apply, please submit your resume along with writing samples that demonstrate your ability to write across different brand voices and content formats.

Education:

• Bachelor's (Preferred)

Experience:

• Copywriting: 4 years (Preferred)
• Content marketing: 4 years (Preferred)
• Marketing agency: 4 years (Preferred)
• SEO: 4 years (Preferred)

Ability to Commute:

• Rochester, NY 14614 (Required)

Work Location: In person

Salary : $60,000 - $70,000