Title Director of Ticket Sales | Full-Time | PeoplesBank Arena

The Hartford Wolf Pack is seeking an energetic, driven, and results-oriented Director of Ticket Sales to direct and grow the organization's ticket sales operation. This position will be responsible for driving revenue through season tickets, group sales, premium seating, partial plans, and single-game sales while developing a high-performing sales culture. 

The Director of Ticket Sales will lead the day-to-day sales operation, establish measurable goals, develop sales strategies, coach and mentor sales representatives, and work closely with Marketing, Partnerships, Community Relations, and Game Operations to maximize revenue and attendance. The ideal candidate is a proven sales leader who understands the sports business, thrives in a competitive environment, is comfortable working in a fast-paced organization, and has a demonstrated ability to build relationships and consistently achieve revenue goals. 

This role pays an annual salary of $80,000 - $90,000 and is commission eligible.

Benefits for Full-Time Roles: Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until December 31, 2026.

• Develop and execute the annual ticket sales strategy designed to maximize revenue and attendance. 
• Establish departmental sales goals, budgets, KPIs, and individual representative targets. 
• Direct and lead the organization's season tickets, groups, and partial plans, as well as other specialty packages 
• Develop strategies to increase the season-ticket base and improve customer retention. 
• Develop initiatives to capitalize on new market opportunities and untapped customer segments. 
• Analyze sales performance and adjust strategies based on market trends, sales results, and customer behavior. 
• Create short- and long-term sales plans that support the organization's overall strategic direction. 

• Bachelor's degree in business, Marketing, Sports Management, Communications, or a related field is preferred. 
• 5-7 years of sales experience, preferably within professional sports, entertainment, hospitality, or a related industry. 
• Previous management or sales leadership experience is required. 
• Demonstrated history of achieving or exceeding revenue and sales goals. 
• Strong understanding of consultative selling, prospecting, pipeline management, and closing techniques. 
• Experience with CRM and ticketing platforms is preferred. 
• Strong analytical and organizational skills. 
• Excellent written and verbal communication skills. 
• Ability to direct, motivate, and lead a team in a high-pressure, results-driven environment. 
• Strong relationship-building and networking skills. 
• Ability to work nights, weekends, holidays, and non-traditional hours as required by the professional sports schedule. 

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