Marketing Manager | Full-Time | PPG Paints Arena

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

Position Summary

The Marketing Manager will lead the development and execution of strategic marketing and advertising initiatives to drive ticket sales and enhance event visibility for live events at PPG Paints Arena. This role will play a crucial role in driving ticket sales and enhancing the overall guest experience. Collaborating closely with promoters and internal stakeholders, the Marketing Manager oversees event-specific marketing plans, media buying, and promotional campaigns. Reporting to the VP of Marketing, the position ensures consistent branding, strong event outcomes, and impactful digital engagement across all platforms.

This role pays a yearly salary of $68,000 - $70,000 and is bonus eligible.

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until August 21, 2026.

About The Venue

As a leading entertainment venue, PPG Paints Arena is the regional epicenter for athletic events, concerts, and family shows in Western Pennsylvania and home to the NHL’s Pittsburgh Penguins.

Responsibilities

• Collaborate with the team on creating marketing campaigns to promote concerts/shows coming to the venues, and explore cross-marketing opportunities throughout the community.
• Develop relationships with local media partners.
• Develop and execute marketing plans to promote all artists/tours coming to the venues.
• Develop and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoor.
• Manage internal marketing assets for all events, including but not limited to digital displays, posters, ticket giveaways, and more.
• Develop and maintain relationships with third-party partners to promote events.
• Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement.
• Manage and update the venue website.
• Work closely with the Director of Marketing on post-show recaps.
• Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly.
• Maintain relationships with promoters, tour marketers, and agency partners to ensure fully aligned event campaigns.
• Research and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activation.
• Actively participate in regional marketing initiatives, calls, and collaboration efforts to align with company strategies and share best practices.
• Support public relations efforts for venue initiatives and announcements beyond event news.
• Analyze marketing efforts and adjust efforts based on learnings, trends, and activity.
• Create and implement grassroots initiatives.
• Other duties and responsibilities as assigned.
  
  

Qualifications

Bachelor's degree in Marketing required or equivalent work experience.

3-5 years in marketing/advertising. Arena or venue marketing experience preferred.

Ability to prioritize and meet deadlines.

Excellent organizational skills and attention to detail.

Power user of social media tools with a solid understanding of how to drive consumer engagement within online social networks.

Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or an overnight stay away from home for one or more nights.

Must be able to work a flexible schedule, inclusive of weekends, nights, and holidays as required.

Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint, and MS Outlook).

Proficiency in Adobe Creative Cloud applications.

Knowledge of website design.

Knowledge of CRM software.

Demonstrated skills in graphic design.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.