Director of Sales | Full-Time | Bismarck Event Center

Overview

Directly reporting to the General Manager of the Bismarck Event Center, the primary role of the Director of Sales is to manage the sales team to ensure that the highest quality and standards for revenue, economic impact goals, and departmental sales goals objectives are met for each fiscal year. The DOS is responsible for providing oversight of day-to-day activities while maximizing targeted booking opportunities within the short-term 24-month timeframe. This position requires an energetic, innovative, knowledgeable, revenue-driven, strong hospitality sales professional to be accountable for the OVG’s mission to promote and sell the Bismarck Event Center as a priority meeting space for Bismarck. This is accomplished by developing and implementing ongoing strategic initiatives that will positively impact revenue.

This role pays an annual salary of $65,000 - $75,000 and is bonus eligible.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until November 13, 2026.

Responsibilities

• Works with the General Manager to direct all sales initiatives for the Bismarck Event Center.
• Oversee sales calendar reporting for all conventions, meetings, tradeshows, and event bookings.
• Assists in the development and implementation of sales strategies and marketing plans to effectively promote and sell BEC for all targeted markets.
• Communicates with the sales leaders of OVG and other key hospitality partners to understand their sales strategies and needs while communicating the BEC’s needs and opportunities.
• Supervise, advise, support, guide, and direct the facility’s short-term sales team and monitor their performance on an ongoing basis. This will also include, but not be limited to, performance reviews and ongoing educational opportunities.
• Direct, implement, and oversee sales efforts of the sales team to include, but not be limited to, bidding conventions, meetings, tradeshows, and events.  
• Develop and implement all aspects of the short-term sales plan and strategy, including sales goals/objectives while overseeing and evaluating the progress of all defined sales efforts.
• Work in collaboration with Bismarck CVB to facilitate a consistent and unified selling front and approach for all long-term business. This includes but is not limited to dates, rates, booking policies, and procedures.
• Negotiates contract terms with clients according to adopted policies/guidelines and subject to the general manager's approval.
• Prepare proposals, reevaluate potential rental & sponsorship value of sales inventory, initiate contractual arrangements, prepare contracts, and negotiate terms as required.
• Administers the Convention Center's booking-related issues and business policies, subject to the General Manager's approval.
• Represents management in developing and maintaining relationships with current and potential clients.
• Works with event managers and meeting planners in facilitating site visits and appointments.
• In collaboration with the General Manager, prepare the annual sales and marketing plan.
• Monitors market conditions and maintains a strategic planning approach, which optimizes the position relative to competition and market forces.
• Directs and manages the short-term sales efforts in a manner designed to maximize venue occupancy while supporting the overall strategy related to quality and impact.
• Administers the design and production of collateral materials, including rate schedules and operating policies.
• Works to update the Event Planning Guides and implement efficient information flow between the facility, the City of Bismarck, hotels, and other partners.
• Directs the preparation of monthly statistical reports, which includes documenting sales activities, including prospecting efforts and results.
• Works cooperatively with the hotel and hospitality community and other members of the city’s visitor industry in enhancing its position as a convention, meeting, and events venue.
• Develop and update pricing and sales materials for the rental rates, meeting/banquet space, and hospitality packages as needed.
• Update the General Manager and the Director of Finance on any significant future years' sales activity, including event cancellations.
• In collaboration with the GM, develop and implement the annual expense budget for the sales department. Monitor the monthly sales department expense report and address any significant expense variances.
• Direct the sales activity efforts, including developing individual prospecting and booking goals for all short-term business for Sales Managers.
• Closely collaborate on strategy, collateral and creative, reporting, messaging and key selling points, content, and social media. Including the development and design of all the sales and collateral materials.
• Maintain communication and contact on a regular basis with selected business, professional, and social groups that may host or provide leads for conventions, meetings, events, tradeshows, and tourism markets.
• Actively conduct outside sales calls for potential event/meeting planners.
• Develop, enhance, and maintain relationships within the meetings, conventions, events, and tradeshow industries.
• Attend appropriate sales and industry-related meetings and events.
• Consistently and continuously find ways to create a means and method of streamlining all aspects of the sales process and overall business development.
• Develop, augment, and maintain industry best practices, rules, policies, and procedures.
• Other duties as assigned.

Qualifications

• 5-7 years of increasingly responsible experience in a professional convention center management and/or hospitality sales role, with at least 3 years of management or director-level experience.
• Bachelor’s Degree from an accredited college or university in public assembly facility management, hospitality management, business administration, or a related field.
• Proven success in convention, meetings, and events sales, including bidding on and securing large-scale events.
• Demonstrated ability to lead, motivate, and mentor a sales team, including managing performance and supporting professional development.
• Strong knowledge of destination marketing, hospitality sales pipelines, and citywide booking processes.
• Experience collaborating with CVBs, hotel partners, tourism boards, and hospitality market stakeholders.
• Ability to develop and execute strategic sales and marketing plans with measurable objectives and KPIs.
• Skilled in contract negotiation, pricing models, rate strategy, and revenue optimization.
• Experience developing business development strategies and managing key client relationships.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong analytical and reporting skills, including ability to track performance and evaluate market conditions.
• Proficiency with CRM systems, sales reporting tools, and MS Office Suite; experience with venue management systems preferred.
• Ability to manage budgets, monitor expense reports, and maintain fiscal discipline within department operations.
• High level of professionalism, integrity, and relationship-building ability with clients, partners, and internal teams.
• Ability to balance short-term sales priorities with long-term strategic direction and venue utilization goals.
• Willingness to attend industry events, conduct outside sales calls, and travel as required. 
• Other combinations of experience and education that meet these requirements may be substituted.

Salary : $65 - $75