Media Buyer

The Media Buyer/Planner is responsible for the planning, negotiation, and placement of all media for assigned clients.

Duties/Responsibilities:

• Meets with media representatives and analyzes proposals and packages for broadcast, outdoor, digital and print advertising.
• Responsible for the planning, negotiation, and placement of all media for assigned clients.
• Gathers, organizes and presents competitive research and spending data, as requested.
• Determines television programs, radio stations, OOH locations and publications for print to use for all buys; will also include some digital.
• General knowledge of digital media with the ability to place and maintain smaller digital campaigns.
• Capable of independently developing basic media plans and managing smaller budgets.
• Processes changes on media buys for all assigned accounts.
• Works with Account Executives on media questions and overflow of accounts.
• Processes necessary paperwork for all media buys.
• Acts as the liaison between media vendors and the agency.
• Works with Media Director and Media Supervisor on budget planning.
• Attends individual media presentations and/or industry presentations to keep current with industry changes.
• Keeps all media files relating to specific clients.
• Ensures that all campaigns are running as planned, on budget, and with the proper creative message.
• Manages digital billings including maintaining buys, invoices and billing through Advantage.
• Maintains e-filing.
• Resolves discrepancies in a timely and accurate manner.
• Orders and confirms media buys in Advantage.
• Promptly communicates interdepartmentally.
• Provides weekly, monthly, and/or quarterly reporting as needed by the client.
• Manages job allocation and time management.

Required Skills/Abilities:

• Excellent organizational, verbal, and written communication skills.
• Strong math skills required.
• Can effectively present media plans and results to clients.
• Works closely with the Client Services team on media questions and flow of accounts.
• Proficiency with MacOS, Excel, Word, and PowerPoint.
• Comfortable with public speaking and presentation.
• Positive outlook and team player mentality.
• Can develop new media partnerships.

Education and Experience:

• Bachelor's degree in Advertising, Marketing, Business Administration, or related field.
• Minimum of two years media buying experience.
• Experience in STRATA and Advantage preferred.
• Experience placing media on Google Ads, Facebook and Instagram preferred.

Next Role Progression:

• Senior Planner Buyer, Media

Working Conditions:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Typically working in an office with occasionally working outdoors on location at client sites.