Innovation Marketing Manager

Position Summary

We are seeing a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting-edge ideas, and technologies in the animal health space.

This is an exciting opportunity for a veterinarian who thrives in fast-paced, creative environments and wants to shape the future of veterinary-centric marketing with innovative products.

Responsibilities:

Innovation Strategy and Market Insights

• Collaborate with the innovation, and commercial teams to identify market trends, gaps, and opportunities for innovation.
• Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
• Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
• Work with graphic designers to develop marketing pieces.

Marketing Strategy and Execution

• Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
• Create compelling position and messaging that integrates scientific credibility with customer-focused benefits.
• Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.

Customer Engagement and Education

• Represent the brand at conferences and events, combining clinical credibility, and brand advocacy.

Miscellaneous

• Communicates effectively with other departments within the organization
• Other duties as assigned
• Regular attendance is required

Requirements:

• Doctor of Veterinary Medicine (DVM) degree preferred
• 10 years of animal health marketing experience preferred.
• Vet Tech, Animal Science degree, MBA, or marketing degree required. Working knowledge of principles of current Good Manufacturing practices (cGMPs).
• Working knowledge of principles of current Good Manufacturing practices (cGMPs).
• Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams.
• Must be competent in computer usage, such as word processing, spreadsheets, and/or databases.
• Strong understanding of veterinary practice workflows, challenges, and client communication.
• Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience.

Supervisory Responsibilities: None