Equine Regional Sales Manager

Description

Nutramax desires to provide a drug-free, healthful, and safe workplace. We hold a zero-tolerance policy for drug use. Employment is contingent upon successfully passing a preemployment background check and drug screen (subject to applicable law).

Location for Sales Representative: Ocala, FL or Wellington, FL

Summary of the Position:

The Equine Regional Sales Manager is responsible for driving growth and expanding equine product sales within an assigned territory. This role requires strategic planning, market analysis, and the ability to build and maintain strong relationships with key industry stakeholders. The ideal candidate will possess deep knowledge of the equine industry and demonstrate exceptional skills in territory management, relationship development, and achieving sales objectives.

Roles and Responsibilities:

· Lead Territory Development: Establish and grow the Cosequin Equine Professionals Barn Program by partnering with influential equine professionals in the region.

· Build Strategic Relationships: Cultivate and maintain strong connections with veterinarians, trainers, barn owners, and other industry professionals to influence purchasing decisions.

· Drive Sales Growth: Develop and execute effective sales strategies to meet or exceed revenue targets and expand market share.

· Identify Market Opportunities: Analyze the equine marketplace to uncover new prospects and manage a robust pipeline for Cosequin Equine and other Nutramax products.

· Manage Sales Process: Oversee the full sales cycle—from lead generation and initial contact to closing deals and ensuring customer satisfaction.

· Expand Retail Presence: Call on feed stores, tack shops, and other retail locations to increase product placement and visibility for both equine and small animal lines.

· Collaborate Cross-Functionally: Work closely with marketing, product development, and customer service teams to share insights on market trends, competitive activity, and product opportunities.

· Promote Brand Awareness: Represent Nutramax at industry events, conferences, continuing education (CE) dinners, and training sessions.

· Leverage Product Expertise: Maintain in-depth product knowledge and utilize persuasive selling techniques to influence adoption of Nutramax products. Serve as a subject matter expert for equine products within the sales team.

· Achieve Growth Through Partnerships: Drive revenue through new customer acquisition, upselling, and cross-selling across Nutramax product lines.

· Support Organizational Goals: Perform additional duties as assigned and collaborate effectively within a team environment to meet company objectives.

Minimum Requirements:

· Position will be hired in territory but will be expected to be in office for 1-2 months as deemed necessary for training

· Strong understanding of the equine industry and its key stakeholders.

· Proven ability to develop and manage a sales territory.

· Excellent communication, negotiation, and relationship-building skills.

· Strategic thinker with a results-driven mindset.

· Ability to work independently and collaboratively in a fast-paced environment.

· Must be able to spend probationary period onsite in the Lancaster, SC headquarters.

Education and Experience: Bachelor’s Degree or equivalent combination of education and experience with a minimum of 3 years of equine veterinary sales experience.

Supervisory Responsibilities: None