Equine Brand Manager

Summary of the Position:

The Equine Brand manager will lead planning and development for our Cosequin Equine brands to achieve organizational goals and objectives. Candidates should possess a strong knowledge of the equine industry and its different disciplines that can be used to create innovation and marketing plans that will continue to fuel the growth of the Nutramax equine portfolio.

Roles and Responsibilities:

• Manage Equine brand portfolio to maximize long-term sales and profit
• Develop and execute portfolio strategy to build long-term brand health.
• Develop brand position, communication strategies and marketing (5P) programs for all products within a brand to build consumer demand and market share
• Recommend product innovation to address white spaces in the Equine space
• Coordinate campaigns and promotional opportunities with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans
• Lead external and internal creative teams in development of creative materials for annual marketing campaigns including digital, print ads, website look and feel, sales literature and materials, and equine channel promotional programs
• Develop brand standards and ensure consistency throughout all brand elements.
• Analyze market, competitive, and industry trends and provide actionable recommendations based on key learnings
• Develop and manage an annual budget for your brands and manage to target P&L.
• Work with sales team to gain distribution and promotional display
• Acts as the brand ambassador for respective brand(s) including the training and educationManage our sponsorship with Land Rover and others partners, coordinating with our tradeshow team to execute on our annual sponsorships
• Expand our sponsorship relationships and utilize our existing relations in driving market awareness
• Performs other assigned duties as may be required in meeting company objectives.
• Regular attendance is required

Minimum Requirements:

• Bachelor degree in Marketing, Business, or related discipline.
• 3 - 5 years of marketing/sales and/ or product management experience.
• Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment.
• Animal health industry experience and Equine background is essential
• MBA a plus
• Entrepreneurial Mindset is mandatory.
• Strong experience using MS Office Suite including, Excel, Power Point, etc.

This position is 100% on site in our Lancaster, SC headquarters.