Product Innovation Manager

We are seeking a dynamic and creative Product Innovation Manager to lead our product innovation initiatives for two CBD brands in a Marketing Role. The successful candidate will play a pivotal role in driving product innovation, renovation, and the development of new product categories from ideation to commercialization. This position requires close collaboration with cross-functional teams, including Sales, Marketing, Operations, SEO, Purchasing, Production, Design, and Compliance, to bring innovative CBD products to market.

• Product Innovation Strategy
• Develop and execute a comprehensive product innovation strategy that aligns with the company's business objectives and market trends.
• Identify and prioritize innovative product opportunities, including new product categories, improvements to existing products, and novel features.
• Ideation and Concept Development
• Lead brainstorming sessions and idea generation workshops to foster a culture of innovation within the organization.
• Work closely with cross-functional teams to transform ideas into well-defined product concepts.
• Stage Gate Process
• Implement and manage a stage gate process for product development, from concept through to commercialization.
• Ensure rigorous evaluation and testing of product concepts at each stage to mitigate risks and optimize resource allocation.
• Cross-Functional Collaboration
• Collaborate with Sales and Marketing to understand market needs, consumer preferences, and competitive landscape.
• Work with Operations, Purchasing, and Production to develop cost-effective production strategies.
• Coordinate with Design and Compliance teams to ensure product aesthetics and regulatory compliance.
• Project Management
• Lead cross-functional project teams, providing clear direction, timelines, and objectives.
• Monitor project progress, identify potential roadblocks, and implement solutions to ensure project milestones are met.
• Manage all R&D projects
• Lead / present internal product development meeting and High Tide product development meeting.
• Marketing Market Research and Trends
• Stay informed about industry trends, consumer behavior, and emerging technologies related to CBD products.
• Conduct market research and competitive analysis to identify opportunities for innovation.
• Build case for new products using data, market trends, and industry news
• Create Competitive Set Analysis on all product launches.
• Marketing Product Listing
• Create and manage all product listings in Woo/Shopify including product descriptions.
• Write and distribute USPs and talking points for new.
• Request and manage product images, assets and copy
• Write/Review/edit new and current product descriptions
• Calculate and get approval on new product pricing
• Manage GS1 accounts (UPC codes)
• Marketing Other
• Monthly Marketing Email/Asset Calendar Updates with Daily review /approval of marketing emails
• Manage Packaging Artwork Requests, and all image requests.
• Maintain Product Launch Timelines and communicate with all parties for successful launches.
• Find / manage manufacturing partners for all new projects
• Lead / present internal product development meeting and High Tide product development meeting.
• Bachelor's degree in business, marketing, product management, or a related field; MBA or relevant postgraduate degree is a plus.
• Proven experience in product innovation and development, preferably in the consumer packaged goods (CPG) industry or related sectors.
• Strong understanding of the CBD market and regulatory landscape is highly desirable.
• Project management skills, with the ability to lead cross-functional teams and manage complex projects.
• Excellent communication and interpersonal skills to collaborate effectively with various departments.
• Creative thinking and problem-solving abilities to drive innovation.
• Analytical skills to assess market data, consumer insights, and project performance.
• Self-motivated, results-driven, and adaptable to a fast-paced environment.
• Experience with Shopify, Smartsheet, And Microsoft Office Suite preferred.
  
  
  

If you are a forward-thinking and experienced Product Innovation Manager with a passion for bringing innovative CBD products to market, and you thrive in a collaborative and dynamic environment, we encourage you to apply for this exciting opportunity to shape the future of our two CBD brands through innovation and creativity.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including

• Bricks & Mortar Retail Canna Cabana™ is the largest cannabis retail chain in Canada, with 183 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
  
  
  

Brands High Tide’s industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik™, Hue™, Evolution™ and more.

CBD High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR and EDGAR.

USD $80,000.00 - USD $95,000.00 /Yr.