Senior Marketing Manager, Acquisition Campaigns

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Job Summary

Are you a strategic, results-driven marketer who excels at leading high-impact acquisition campaigns and inspiring teams? We’re seeking a Senior Marketing Manager, Acquisition Campaigns, with a proven track record of driving customer growth through end-to-end campaign execution, lead nurturing, and journey optimization.

In this pivotal role, you’ll lead the development and execution of omnichannel marketing strategies that convert prospects into loyal, high-value customers. You’ll collaborate cross-functionally with internal teams, retail sales partners, and external agencies to craft compelling customer journeys and point-of-sale (POS) materials—while effectively managing timelines, budgets, and performance analytics. As a senior team leader, you’ll guide direct reports and partner with leadership to align campaign initiatives with business goals.

Candidates should bring at least 8 years of marketing experience—including 3 years of direct team management—and expertise in marketing project management, lead capture, POS marketing, marketing automation, and campaign performance. Confidence in presenting to executive leadership and a strong ability to translate strategic priorities into actionable plans are essential. Project management certification, martech experience, and a retail marketing background are highly valued.

Essential Duties/Responsibilities

• Lead the development, execution, and optimization of acquisition marketing campaigns across digital, print, and emerging channels to drive prospect conversion and customer growth.
• Collaborate with internal clients and creative agencies to develop, guide, and manage on-brand marketing projects. This includes interpreting strategic initiatives, writing and refining creative briefs, setting clear timelines and milestones, and ensuring adherence to the internal creative process.
• Act as a liaison between internal stakeholders and agency partners. Present creative assets for feedback and review, synthesize stakeholder input, and ensure clear, timely communication to align all deliverables with campaign goals and brand standards.
• Partner with internal cross-functional teams—including analytics, brand, product, GTM, and legal—to plan and execute integrated consumer and business marketing campaigns. Evaluate market research, test new creative approaches, and optimize to meet or exceed customer acquisition targets.
• Collaborate closely with retail sales teams to support POS materials, in-store signage, retail promotions, and field marketing strategies that align with campaign objectives and drive foot traffic and conversions.
• Identify research opportunities, monitor key performance indicators (KPIs), and analyze campaign trends. Share performance results and insights regularly, providing data-informed recommendations to improve future marketing efforts.
• Translate business strategies into actionable marketing plans that align with customer insights and business objectives.
• Act as a strong advocate for the customer by ensuring marketing solutions are grounded in data-driven customer insights and behaviors, thoughtfully balancing business goals with audience needs.
• Lead the development of customer journey maps and strategic frameworks that uncover pain points, motivations, and opportunities—ensuring creative solutions address the core problem and deliver meaningful customer value.
• Develop comprehensive customer journeys that support lead capture, nurturing, and conversion. Optimize segmentation and targeting strategies across all channels.
• Manage and mentor a team of marketing professionals, fostering a high-performance culture focused on collaboration, accountability, and growth.
• Ensure campaign timelines, creative assets, and deliverables are managed through project management tools (e.g., Adobe Workfront), maintaining visibility, accuracy, and adherence to deadlines.
• Present marketing strategies, campaign results, and strategic recommendations to executive leadership and other stakeholders clearly and compellingly.
• Stay current on industry best practices, emerging tools, and evolving customer behaviors to continuously elevate the effectiveness of acquisition marketing efforts.
• Perform other duties as assigned.
  
  

Working Conditions

• Hybrid 4 days/week in the Philadelphia office
• Open office environment
• Occasional overtime as needed
• Some day travel and limited overnight travel will be required, including multiple visits to the Houston office per year
  
  

Minimum Requirements

• 8 years of experience in marketing, including leading omnichannel campaigns across multiple markets
• 3 years of experience managing and developing a team
• Proven experience managing cross-functional projects and timelines with multiple stakeholders
• Experience presenting campaign strategies and performance insights to senior or executive leadership
• Strong analytical and problem-solving skills with a bias for action
• Demonstrated ability to turn strategy into high-performing campaigns that drive demand and growth
  
  

Preferred Qualifications

• Project Management certification (PMP, CAPM, Agile, or equivalent)
• Retail marketing experience with a focus on in-store merchandising, promotions, and localized campaigns
• Experience managing campaigns that include marketing automation solutions (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and customer journey development
• Familiarity with lead capture forms, nurturing flows, retargeting strategies, and CRM segmentation
• Martech platform experience including (but not limited to) Adobe tools, Tableau, and CDPs
• Adobe Workfront or similar work/project management tool experience
• Experience working in energy, financial services, telecom, home security, or other consumer service industries
  
  

Additional Knowledge, Skills, And Abilities

• Strong strategic thinking with the ability to balance long-term vision and short-term execution
• Excellent communication and stakeholder management skills
• Knowledge of project management methodologies (Agile, Waterfall, etc.)
• Highly organized with strong attention to detail and follow-through
• Comfortable working in a fast-paced, matrixed environment
• Self-motivated, collaborative, and focused on continuous improvement
  
  

Physical Requirements

• Lifting, bending, sitting, reaching, standing, manual dexterity may be necessary
  
  

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.