What are the responsibilities and job description for the Assisted living marketing director position at NPAworldwide?
Job Description
An established Assisted Living Facility in Staten Island is seeking an experienced Marketing Director to lead census growth, referral development, and community outreach. This role is ideal for a results-driven professional with strong relationships in healthcare and senior living.
Responsibilities
Develop and execute marketing strategies to increase occupancy and census
Build and maintain referral relationships with hospitals, SNFs, rehab centers, physicians, and community partners
Conduct facility tours and represent the ALF at networking and community events
Manage lead tracking, follow-ups, and conversion metrics
Collaborate with executive and clinical teams to align marketing efforts with facility goals
Monitor market trends and competitor activity
Qualifications
Prior experience in Assisted Living, Senior Living, Home Care, or Healthcare Marketing (Preferred)
Strong referral network preferred
Excellent communication and presentation skills
Self-motivated, organized, and goal-oriented
Comfortable with CRM systems and lead tracking
Must be at least 21 years of age
Why Is This a Great Opportunity
Competitive salary (based on experience)
Performance-based bonuses / incentives
Benefits package available
Growth opportunity within the organization
An established Assisted Living Facility in Staten Island is seeking an experienced Marketing Director to lead census growth, referral development, and community outreach. This role is ideal for a results-driven professional with strong relationships in healthcare and senior living.
Responsibilities
Develop and execute marketing strategies to increase occupancy and census
Build and maintain referral relationships with hospitals, SNFs, rehab centers, physicians, and community partners
Conduct facility tours and represent the ALF at networking and community events
Manage lead tracking, follow-ups, and conversion metrics
Collaborate with executive and clinical teams to align marketing efforts with facility goals
Monitor market trends and competitor activity
Qualifications
Prior experience in Assisted Living, Senior Living, Home Care, or Healthcare Marketing (Preferred)
Strong referral network preferred
Excellent communication and presentation skills
Self-motivated, organized, and goal-oriented
Comfortable with CRM systems and lead tracking
Must be at least 21 years of age
Why Is This a Great Opportunity
Competitive salary (based on experience)
Performance-based bonuses / incentives
Benefits package available
Growth opportunity within the organization