Social Media Strategist

We’re looking for a social media expert who understands how consumer behaviors evolve across platforms. This role bridges paid, organic, and influencer strategies, helping our clients maximize the impact of each channel. Sitting within the Investment team, this role brings a strategic perspective across the full social ecosystem, with a focus on translating trends into actionable client strategies.

Key Responsibilities

• Develop and articulate strategic POVs for each social platform (e.g., TikTok, Meta, Reddit, Pinterest, Snapchat, LinkedIn), based on how consumers uniquely engage with each.
• Integrate paid, organic, and influencer strategies into cohesive social plans that work together across the funnel.
• Produce weekly social media trend updates, including platform deep dives and cultural trend analyses.
• Shape influencer strategy, including platform-specific influencer approaches and briefing considerations.
• Collaborate with external influencer agencies to align on strategy, talent selection, and campaign direction.
• Activate on paid social tactics, formats, and best practices across platforms, turning strategy into highly effective campaigns.
• Translate social insights into clear, actionable briefs for creative and influencer partners.

Key Qualifications

• 4-5 years of experience in social media strategy spanning paid, owned, and influencer.
• Deep knowledge of major social platforms and how consumer behavior differs across them, including Meta, TikTok, Reddit, Pinterest, Snapchat, and X.
• Strong understanding of LinkedIn as both a B2B and B2C platform, including organic engagement, paid formats, and thought leadership strategies.
• Proven ability to develop compelling POVs on social trends, platform strategy, and creative direction.
• Experience producing trend reports or newsletters for internal or external audiences.
• Working knowledge of paid social products and optimization strategies.
• Experience collaborating with influencer agencies or external partners.
• Strong strategic thinking and communication skills.

Please Note: This is a hybrid position requiring a combination of in-office work at our Chicago location and remote work from home. The specific schedule will be finalized upon hire.  We are only looking for candidates in/around the Chicago Metro Area and do not offer relocation assistance.

WHY WORK AT NOVUS:

We Bring Brands To Where People Live Their Lives.

NOVUS is an independent local media planning and buying agency. We are focused on local media of all types including video, audio, OOH, digital, and print. We have carved out a unique position in the marketplace; with comprehensive data sets, proprietary tools and some of the best strategists in the industry, NOVUS builds and executes plans that achieve remarkable results.

NOVUS provides a collaborative work environment, with career advancement potential and offers an array of benefits as well as considerable time off allowances. Additionally, as a mid-sized agency, team members have direct exposure to senior management on a regular basis and they get the opportunity to work on a range of assignments with significant responsibilities. By joining one of the premier media companies in the industry, you'll be part of a team that is passionate, engaged, forward-thinking and seizing opportunities daily.

Position Salary

We are committed to providing salary ranges for all open positions. Please note that the specific compensation for this role will be determined based on your experience, qualifications, location, and internal equity considerations. The salary range for this position is: $80,000 - $90,000. This range reflects the base salary for this position.

NOVUS Benefits

NOVUS offers a full array of health care and wellness benefits, which currently includes medical, prescription, dental, vision, life and accidental death & dismemberment insurances, short and long-term disability, pre-tax flexible spending accounts, a health savings account, legal services, identity theft protection and an employee assistance program. Eligible employees are those that are full-time salaried or part-time salaried employees working 30 hours per week or more, as well as those whose eligibility is required by applicable state law.  A group retirement savings plan is also available to all salaried employees.  While the Company continually seeks to improve upon and add to its current benefits suite, it believes you will find the benefit programs as comprehensive as any in the industry.

A Word on Diversity

Novus Media is committed to a policy of Equal Employment Opportunity and will not discriminate against and applicant or employee of the Company, on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law.  Our agency is committed to creating a workplace where every employee feels welcomed, respected, and valued. We embrace diversity in all its forms, and we strongly encourage people from a variety of backgrounds to apply.

Salary : $80,000 - $90,000