Manager of eCommerce, Sales and Optimization

Manager, eCommerce Sales & Optimization

A well-established, privately held company in the general merchandise and gift category is seeking an experienced and results-driven eCommerce Sales & Optimization Manager to lead the expansion of its direct-to-consumer digital business.

The company operates a vertically integrated model and has a proven track record of success supplying major national retailers. The next phase of growth focuses on accelerating online sales across gift, hardware, technology, and seasonal categories.

This is a high-impact, hands-on role for an entrepreneurial eCommerce leader with experience managing and scaling online brands generating $5M in annual revenue. You’ll own strategy, execution, and optimization across digital channels, product presentation, performance marketing, and conversion.

Key Responsibilities

Site Management & Optimization

• Oversee daily operations and performance of the eCommerce site.

• Optimize product listings, category pages, and overall UX to improve conversion rates.

• Conduct A/B testing on content, promotions, pricing, and product positioning.

• Ensure product assortment, copy, and visual merchandising align with current consumer trends.

Digital Marketing & Advertising

• Plan, execute, and manage paid media campaigns across Google, Meta, TikTok, and other relevant platforms.

• Allocate and optimize advertising budgets based on ROI, CPA, AOV, and customer lifetime value.

• Monitor and improve performance metrics including ROAS, conversion rate, and engagement.

Growth & Expansion Strategy

• Partner with product and creative teams to develop and execute new product launches and seasonal campaigns.

• Analyze data to identify trends, category performance, and high-potential SKUs.

• Support due diligence on potential acquisitions or partnerships to expand the company’s online presence.

Qualifications

• 5 years of experience growing and managing eCommerce businesses, ideally with $5M in annual online revenue.

• Proven success driving performance-based marketing and ROI optimization.

• Hands-on experience with Shopify, WooCommerce, Amazon, Faire, or similar platforms.

• Strong analytical skills with fluency in Google Analytics, Meta Ads Manager, and A/B testing tools.

• Creative mindset with an eye for merchandising and understanding consumer behavior in the gift category.

• Entrepreneurial, proactive, and results-oriented leader with a bias for action.