What are the responsibilities and job description for the Executive Director, Marketing Strategist position at Novartis?
Summary
As the Executive Director, Marketing Strategist you will be responsible for shaping and applying a consistent marketing approach to their aligned brand(s), reporting directly into the Head of Marketing Strategy (or a VP level Marketing Strategist). As an internally and externally recognized expert in multiple marketing domains, this individual will serve as the Single Point of Contact (SPOC) and primary interface for Integrated Marketing with the Cardiovascular product GMs. This individual will partner closely with the Cardiovascular product GM to translate product strategy into customer centric concepts that deliver on key business objectives and priorities, while establishing brand positioning, marketing strategy, and the go-to-market approach.
This role will also be responsible for building effective relationships with the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics, and experiences. This individual will be required to make efficient strategic decisions, sometimes in collaboration with executive leadership often in ambiguity to drive and lead marketing strategy.
The ideal location for this role is at the East Hanover, NJ site but remote work may be possible (there may be some restrictions based on legal entity). The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 25% travel.
About the Role
Major Accountabilities:
- Primary contact with the cardiovascular product GM to drive seamless alignment and consistency between the product and Marketing functions in service of achieving the defined product strategy and objectives across the Integrated Marketing and Customer Experience Operations function
- Identify and embed brand-specific end-to-end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behavior change and market performance
- Directly manage and oversee Patient & HCP marketers to drive excellence in developing the lead asset for HCP (e.g., CVA) and patient (e.g., TV ad)
- Share and incorporate knowledge on best practices to inform the integrated marketing strategy, while solving for complex problems often in ambiguity
- Oversee development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success
- Oversee field strategy alignment and coordination with Customer Engagement
- Influence while contributing to a high performing team culture that proactively and effectively interfaces between the pillars and key functions
- Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget
- Oversee agency (AoR) selection for marketing and partnering with Operations to maximize agency relationship(s)
- Collaborate with Product and Global teams as appropriate on integrated plan and lead asset(s)
- Manage team members (as assigned) and foster team development
Essential Requirements:
- Undergraduate required; preferred additional advanced education (MBA or certificates) preferred in related field
- Minimum of 10 years of directly related business experience in commercial Marketing in a regulated industry.
- Minimum of 5 years’ experience in cross - functional areas such as; Marketing, Sales, Market Access, and/or Patient services.
- Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
- Understanding complex brands within a specialty distribution
- Understanding and ability to navigate regulatory, compliance and legal environment to launch new programs
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Track record of attracting and developing talent and building high performing teams
Desirable Requirements:
- Therapeutic Experience, highly preferred
- Experience in Pharmaceutical, Healthcare or Consumer Packaged Goods, preferred
- Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE) preferred
Novartis Compensation Summary:
The salary for this position is expected to range between $214,900 and $399,100 per year.
The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.
Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.
US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility & Reasonable Accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call 1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary : $214,900 - $399,100
