Sales Representative (Trailer Retail Store) - Boise, ID

Company: American Trailer Sales

Location: Boise, ID

FLSA Status: Exempt

Reports To: Store Manager / Territory Manager / General Manager – Captive Distribution

Are you a proven sales professional who thrives on closing deals, building lasting customer relationships, and driving business growth? American Trailer Sales is seeking a Sales Representative to anchor our retail team. In this role, you will be the face of our retail store—managing the end-to-end customer experience, navigating complex sales and trade-in negotiations, and leveraging your industry expertise to consistently exceed monthly sales goals.

If you are a self-motivated Closer who enjoys a dynamic, active environment and takes pride in a job well done, we want you on our team.

• Drive Revenue: Own and exceed monthly sales goals while actively supporting and mentoring the broader retail sales team.

• Negotiation & Valuation: Confidently negotiate sales prices, discounts, and establish accurate trade-in values while maintaining established profit margins.

• Account Growth: Manage and strengthen existing partnerships; strategically plan daily outreach to our current customer base to identify upsell and expansion opportunities.

• Full-Spectrum Sales: Drive complementary revenue by actively promoting parts sales and service offerings.

• Social Media Management: Create, schedule, and publish engaging content across company social profiles, including Facebook, Instagram, and TikTok, to showcase new inventory and promotions.

• Lead Generation & Inbound Response: Actively manage and list inventory on Facebook Marketplace; promptly respond to inquiries, comments, and direct messages (DMs) to convert social media traffic into foot traffic.

• Digital Merchandising: Keep the company website updated with accurate product listings and high-quality, appealing visuals of our trailer inventory.

• Inventory Management: Assist in ordering pre-sold and stock trailers from multiple sources; accurately track, manage, and execute orders.

• Pipeline Accuracy: Utilize our Point of Sales (POS) system for precise data entry, account maintenance, and order tracking to ensure flawless customer communication.

• Delivery Coordination: Assist with, manage, and communicate the delivery schedule to clients; train customers on safe operation and equipment maintenance upon delivery.

• Administrative Excellence: Ensure all licensing paperwork is completed accurately and efficiently, proactively resolving any compliance issues.

• Showroom Ownership: Take pride in the store’s aesthetic by keeping both internal and external showrooms pristine, organized, and welcoming.

• Cross-Functional Communication: Maintain seamless, clear communication across manufacturing teams, partnering dealers, and corporate leadership.

• Experience: Proven experience in industrial, automotive, or heavy equipment sales preferred. A strong track record in high-ticket retail sales is a major plus.

• Digital Literacy: Comfortable utilizing social media platforms (Facebook/Marketplace, Instagram, TikTok) for business growth, lead generation, and customer communication.

• Education: High School Diploma, GED, or equivalent practical/demonstrated field experience.

• Product Knowledge: Ability to quickly master and maintain a deep, advanced understanding of all brand offerings and trailer industry trends.

• Tech Savvy: Strong computer skills, including proficiency with Microsoft Office, POS systems, and visual/inventory management software.

• Communication: Exceptional verbal, written, and interpersonal communication skills with a proven knack for conflict resolution and customer service.

• Physical Requirements: Ability to work on outdoor retail lots in all weather conditions. Must be able to bend, stoop, twist, lift trailer components, and physically connect trailers to vehicles for movement.

• Flexibility: Ability to work flexible schedules, including weekends, to meet retail peak hours.

• Autonomy & Impact: A senior role where your strategic input, social media creativity, and relationship-building directly impact the branch’s bottom line.

• Dynamic Environment: A perfect blend of desk-based digital strategy, social media creation, and active, hands-on yard work.
  

Equal Opportunity Employer: American Trailer Sales provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, American Trailer Sales complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.